Vida Beer - Strong brand of Nghe An

(Baonghean) - There are drinks that are not only for quenching thirst but also last through time, creating culture for the whole region and the whole nation. Vida beer of the old Nghe Tinh (now belonging to Saigon Beer, Alcohol and Beverage Corporation) has been a favorite drink of Nghe people for decades with its own rich flavor, extracted from the best ingredients...

With delicious rice, malt imported fromCanada, hops and yeast, distilled on a Danish technological line to create Vida beer. But to create the characteristic rich flavor of Nghe people, this beer product also has spices that belong to the "secret" that the manufacturer does not want to reveal. Talking about the characteristic flavor of this beer, Mr. Nguyen Trong Kim, a regular customer of Vida beer on Vo Thi Sau Street - Vinh City said: The best Vida beer is draft beer, this is the type of beer that you can drink without ice but still cool. On a sunny day like this, drinking a glass of draft beer from Vida refreshes you. The taste of the beer is fresh, fragrant, rich, lingering in the throat".

Customers jostle for beer.

On hot days like these, only when coming to Saigon-Nghe Tinh Beer Joint Stock Company can we see the "value" of Vida draft beer, hundreds of people jostle to get beer to sell. Cars wait in lines to deliver beer to neighboring districts. Beer is packaged in cool cans, stainless steel cans are gradually replacing plastic cans. Businesses, restaurants, and refreshment shops clearly understand the value of the product they are taking. Many people have to stay up from 3.4 hectares in the morning to get beer as soon as possible. Many makeshift draft beer shops have sprung up in the hot summer. For every 20-liter can of beer, businesses make a profit of 90,000 VND.

Meet Mr. Nguyen Dinh Linh in Hamlet 13 - Khanh Son -MaleThe men were going to get beer to sell, he said: His shop sells 5 packs a day, on a sunny afternoon he sells 7 packs. I calculated, he made a profit of 450,000 VND a day, this is a huge amount, it can be said that it is the easiest to earn this summer. It explains why hundreds of people jostled each other to get beer, the men and women even jokingly said "it's like lining up to buy rice during the subsidy period". Ms. Nguyen Thi Thuy - Phong Dang hamlet - Hung Hoa, Vinh city, added 2 beer storage cabinets, said: She sells 6 packs of beer a day, today the two sisters went to line up in time. With the factory price of 2,500 VND/cup of beer, the current unified retail price in Nghe An and Ha Tinh is 4,000 VND/cup, the profit margin of the seller is quite high, while still ensuring that the price of a cup of Vida beer is still acceptable compared to coffee, green tea or other soft drinks.

Since 2006, after increasing the factory's capacity to approximately 50 million liters/year, investing in modern, 100% automatic brewing and fermentation lines, other stages such as filtering, decanting, bottling, beer filling, rinsing... are all closely monitored to ensure food hygiene and safety, Vida beer has now reached a preferred quality and importantly, maintaining that quality - said Mr. Dang An Hai - Head of the company's Market Department. To maintain the quality, the company has many policies, especially paying attention to the brewing, fermentation, and operation stages... All beer bottles are labeled with the company's Vida beer logo, exclusively produced lids, and paying attention to the lives of workers... To compete with other beer products, the company always maintains stable quality and cares about after-sales service for major customers.

Currently, the company has 60 agents in Nghe An and Ha Tinh. At the same time, for small customers, the company also creates conditions for lending buckets, bucket bets, storage cabinets... to facilitate business. Agree and sign a commitment with agents to sell genuine Vida beer products, not to sell fake or counterfeit goods, and partially support the shipping costs for agents. Currently, the company has another factory in Ha Tinh, creating conditions for people to drink draft beer produced during the day. The company also invests in purchasing more cold beer storage cabinets so that consumers in Nghi Loc, Nam Dan, Dien Chau, Quynh Luu districts... still have fresh, cheap, quality beer to drink.

Summer is the "business" season of the factory. In the first 5 months of 2012, nearly 3 million liters of draft beer were produced and consumed. The best thing about Vida beer, according to the company's leaders, is that it still maintains a large market share in Nghe An and Ha Tinh despite the presence of many other breweries. Although it does not have the ambition to create world-famous beverage brands, Vida beer aspires to be a sustainable brand of Nghe An. That aspiration is being supported by consumers and invested in by the Saigon Beer-Alcohol-Beverage Corporation.

Chau Lan