Need to care for low-income workers

(Baonghean.vn) After more than 2 years of implementing the "Vietnamese People" CampaignMaleprioritize using Vietnamese productsMale" has brought about many practical results. However, in reality, a segment of consumers who are workers and low-income laborers still do not have complete information about Vietnamese products.

Every day, many points on some streets such as Le Duan, Le Hong Phong, Nguyen Phong Sac, Nguyen Sy Sach... (Vinh City) sell all kinds of goods right on the sidewalk, from clothes, shoes to glasses, handbags. Ms. Pham Thi Dung - a clothing cart owner "camped" near Big C Supermarket area, said: "Customers are mainly people with little money, so they are not too picky.

Clothes in fashion stores mostly cost from 300,000 VND/piece or more, but here, with only 60,000 - 100,000 VND, customers can buy themselves a stylish and fashionable shirt." A young man who specializes in selling leather shoes, sports shoes, and socks on the sidewalk of Nguyen Sy Sach Street (Vinh City) added: "The price of each pair of shoes here is 80,000 - 150,000 VND, socks 5,000 - 7,000 VND. When there are many items left in stock or we import cheap goods, we will reduce the selling price or apply the promotion of buy 2 - get 1 free to quickly recover capital"... The main customers of mobile sales points and sidewalk sales are mainly workers and low-income workers.

To make Vietnamese products accessible to workers and laborers, Ms. Nguyen Thi Nga (from Tan Son commune - Quynh Luu), a long-time worker of Minh Anh - Kim Lien Garment Joint Stock Company, said: "On Saturdays and Sundays, staying at the boarding house is boring, so the sisters often invite each other to go out to see the goods or shop. Therefore, manufacturers should organize booths to introduce products and markets to serve workers and low-income laborers to both market their products and strengthen their relationships with consumers."

Through the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods", according to the survey results announced by the Institute for Social Opinion Research (Central Propaganda Department), 59% of consumers themselves determined that when buying goods, they will prioritize using Vietnamese goods. This proves that many Vietnamese enterprisesMaleactively participate in the campaign, whereby consumers directly benefit from the stimulus policies implemented by businesses. But to bring this campaign closer to low-income workers, consumer goods manufacturing enterprises need to come up with new and suitable advertising strategies and marketing methods. Along with opening trade fairs, promoting and introducing domestically produced products, the functional sector should research and open mobile booths, selling in the evenings to suit the time and working conditions of a group of workers. Especially, there are more products with reasonable prices, ensuring quality and design.

Ngoc Anh