Carlsberg proposes 7 cooperation activities with Nghe An province
On the morning of November 29, under the chairmanship of Mr. Bui Dinh Long - Vice Chairman of the Provincial People's Committee, the Provincial People's Committee held a working session with Carlsberg Vietnam Trading Company Limited and related units to evaluate the effectiveness of cooperation activities between Carlsberg and Nghe An province in 2024 and the plan for 2025.
Attending the meeting were representatives of the Vietnam Fatherland Front Committee of Nghe An province and leaders of relevant departments and branches.
On Carlsberg's side, there was Mr. Andrew Khan - General Director of Carlsberg Vietnam Trading Company Limited, head of the working group and related members.
At the beginning of the meeting, Mr. Andrew Khan - General Director of Carlsberg Vietnam Trading Company Limited thanked the province for taking the time to meet the delegation to discuss cooperation activities between Carlsberg and Nghe An province.
During more than 30 years of operation in Vietnam, in addition to production and business activities, Carlsberg has actively coordinated with relevant provincial agencies to implement social, sports, cultural and tourism activities, such as helping families in difficult circumstances, giving Tet gifts to the poor, or implementing projects to provide clean water to people in difficult rural and mountainous areas,...
In 2024, Carlsberg's cooperation activities in Nghe An received very positive feedback, contributing to improving the spiritual and material life of local people, especially activities to support the provision of clean water to people, the TV program "Human Bridge" and financial support for disadvantaged households and cultural - sports - tourism activities.
In addition, with the support of the provincial government, Huda beer brand successfully organized the Huda Beach Carnival at Cua Lo beach, bringing a unique entertainment experience to local people and attracting a large number of tourists to participate.
In 2024, the socio-economic situation in general and the business situation of beer enterprises in particular will still face many difficulties, but Carlsberg hopes to continue to accompany Nghe An province in 2025; and at the same time propose 7 cooperation activities to the province. Specifically: The Humanitarian Bridge Program: Support money for people/families in difficult circumstances; Giving gifts for the Lunar New Year 2026 to poor households; Project to provide clean water to people in a commune in Nghe An province; Vinh City Men's Football Tournament for the Huda Cup in 2025; Cua Lo Beach Festival; New Year Festival 2026; Maintenance of check-in points at Vinh City Walking Street.
Affirming Carlsberg Vietnam's commitment to creating sustainable values for the community where it operates, Mr. Andrew Khan - General Director of Carlsberg Trading Company Limited said that it is expected to organize a number of events for the Huda beer brand in 2025; hoping to receive support from the provincial government in organizing these events, contributing to promoting the image of the province and improving the spiritual life of local people.
The General Director of Carlsberg Vietnam also said that the unit is in the process of discussing and coordinating with the Department of Culture and Sports to organize the New Year Festival 2025, scheduled to take place on December 31, 2024, to supplement cultural and entertainment activities to serve people during the year-end holidays. At the same time, he said that he will continue to maintain support activities for Nghe An in the coming time.
After listening to the opinions and assessments of representatives of relevant departments, branches and units, speaking at the meeting, Comrade Bui Dinh Long - Vice Chairman of the Provincial People's Committee informed about some socio-economic development situations in the area. At the same time, he shared about the priorities and orientations of Nghe An in developing culture - society - tourism in 2025 and directed Carlsberg to better coordinate with the province in cooperation activities in the coming time.
On behalf of the provincial leaders, the Vice Chairman of the Provincial People's Committee thanked Carlsberg Vietnam Trading Company Limited for accompanying the province in the past time; hoped that Carlsberg's sales would continue to grow well, actively participate in cultural and social security activities in the province, first of all, the Tet For The Poor Program organized by the province. Nghe An will always support the brand and activities of the Company in the province.
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