Carlsberg introduces new product with a strong Central Vietnamese flavor

(Baonghean.vn) -The new product Huda Silver beer 330 ml is designed with bold Central characteristics and the Huda brand.

At Phu Bai Brewery (Thua Thien Hue), Carlsberg Vietnam has just held a ceremony to launch the new product Huda Silver 330 ml beer and announced that the Huda and Huda Gold brands won the Gold and Silver Medals at the Berlin International Beer Competition (BIBC) recently held in Germany.

The new product Huda Silver 330ml bottled beer is mainly inspired by the characteristics of the Central region such as the image of the Imperial City, the mountains and rivers of the Central region. In particular, the dragon scale lines often seen in Hue royal architecture on the label at the neck of the bottle bring an elegant beauty to this new design.

Silver creates a harmonious combination with blue, adding to the sophistication of the product. The text“Deep love for the Central region”and“DANISH TECHNOLOGY”printed prominently on the bottle body label.

Launching ceremony of Huda Silver Beer 330 ml.

The design of the new Huda beer bottles and cans is a perfect combination of traditional identity and modern trends, between the taste of the Central region and the quality recognized worldwide. Through this new image, Huda also wants to spread the “pride from the Central region”.

“The launch of the new innovative Huda can and bottle plays an important role in Carlsberg Vietnam’s strategy, affirming its position as a dynamic, modern enterprise, always leading and capturing the latest trends in the competitive beer industry to be able to meet the increasingly high standards of customers in the domestic and international markets. At the same time, this change is also a strong demonstration of our commitment to constantly pursuing perfection in the art of brewing to bring consumers products with premium quality,” said Mr. Tayfun Uner, General Director of Carlsberg Vietnam.

At the ceremony, Carlsberg Vietnam announced that the Huda and Huda Gold brands were honored to receive high awards at the Berlin International Beer Competition (BIBC) held on March 5, 2017 in Germany.

In this competition, Huda Gold and Huda received the Gold Medal and Silver Medal and especially Carlsberg Vietnam was also awarded the “Vietnam Brewery of the Year” award. This is a proud result for the efforts of Carlsberg Vietnam in general and the Huda and Huda Gold brands in particular to bring the best quality products to customers./.

PV