"Vietnam Rising" advertising clip touches millions of people

(Baonghean.vn) - Vivid footage with images of Vietnam's land and people in Vinamilk's "Rising Vietnam" advertising clip on its 40th anniversary has touched millions of hearts across the country because of its high artistic value.

Children and their herds of milk at Vinamilk's farm

"Reach high, Vietnam is radiant with smiles"
For a bright future for Vietnam tomorrow
Nurture more green buds from the sweet milk stream
To let childhood grow up in Mother's arms..."

(excerpt from the lyrics in the clip Rising High Vietnam)

The clip Rising High Vietnam has become a hit with over 12 million views (counting on all channels) thanks to its splendid and rich footage, spanning from Lung Cu flagpole - Ha Giang to the ancient capital Hoa Lu - Ninh Binh, Hue, Ho Chi Minh City...

Vietnam's Cross-Vietnam Journey of Clip Rising High

Audience member Nguyen Lam Ngoc left a comment on the Youtube page of Vuon Cao Viet Nam: “I cried when watching this clip. A wonderful and meaningful composition”. And Ms. Ngoc’s comment is not an isolated one among the countless compliments for this video which is only 3 minutes long.

Scene at Huong Tich Pagoda

A truly simple and aspirational Vietnam was clearly shown in each carefully crafted frame: the boats carrying children gently gliding through the waves on the ripe rice fields in Tam Coc - Bich Dong (Ninh Binh), the pride and radiance that could not be hidden when the children stood together on top of Lung Cu flagpole, the fly-cam flew from a distance of 2-3km, approaching the children and then soaring high to see the whole view of the flagpole and the majestic mountains and forests around. The emotions of the viewers came naturally when looking at those images: a young generation carrying within them hope and national pride.

Not only impressed by the beautiful images and natural scenery, the theme song called "Rising Vietnam" - a composition by Luu Ha An, with musician Quoc Trung as producer, also really convinced listeners.

Scene filmed at Bitexco building in Ho Chi Minh City

With a melody that is both pure and soulful, expressed with all the pride and aspiration to build the country of a generation of young people - the future owners, this clip has touched the hearts of viewers. Sharing about the emotional flow as the producer of Rising High Vietnam, musician Quoc Trung confided: “With this project, we worked with a lot of inspiration. There is a bit of national spirit, the future of the country, and community health. Finding the idea for the song is the most difficult, how to make the song meaningful to everyone and not just a simple ordered song is even more difficult. I gave the idea and Luu Ha An did a great job. The production and recording also had to be done many times with the children, then edited to have a complete work... But that is normal, the important thing is that when completed, it brought emotions to the listeners. Being appreciated and cared for by everyone makes An and I very happy."

“Bringing life” to advertising

In fact, even though the song is performed in conjunction with a brand's advertising campaign, many compositions have truly taken on a life of their own, are loved by audiences, and even become lifetime hits for the artist who performed them.

Surely many audiences are very familiar with the chorus "Since how long have I loved your smile. Since how long have I loved my homeland Vietnam. The poetic roads and the dreamy rivers. From the heart, I ask for a word I love Vietnam" in the song I love Vietnam, performed very successfully by singer My Tam. This song was originally a composition by musician Vy Nhat Tao for a brand, but the sweetness and emotion of the lyrics helped I love Vietnam follow My Tam from one live show to another, becoming a hit song loved by millions of fans of the "brown-haired, dark-lipped" female singer. Love takes wings (singer Phuong Vy), First love minute (Thu Minh), Being a real girl is great (Le Cat Trong Ly) ... have all become songs that go along with the artist's name, and not many people even remember its original commercial purpose anymore.

In the terraced fields of the Northwest

Up to now, although it is the "private voice" of a brand, advertising is increasingly developing in the direction of the community. It is not simply the clips that "make money" in the traditional way. Now, the advertisements that attract attention are the clips that have almost escaped the limitations of the brand and quickly created a spread by focusing on the emotions of the viewers, with thoughtful stories, rich in humanity, and of course "guaranteed" by prestigious names in the cultural world. Director Phan Xi Ne with the short film The Joy of Dad (15 minutes) released last April made busy children stunned by the question: How long has it been since we sat down to have a family meal with our parents? We still have a whole youth to strive for our careers, but do our parents still have much time to be with us?

Or director Ta Nguyen Hiep once shared that he had wonderful days making films when he got to eat, stay, sleep and follow real farmer "filmmakers" to film, telling stories about fields, land, a torn pair of pants, a lost pair of sandals in a film project for farmers of a brand.

In Hue Imperial City

This is also considered a common trend in the world, in which Thailand and Korea are the leading countries in Asia with quality advertisements, carefully invested in content and form, as a real cultural product entering the community life. These artistic advertising clips are attracting a large number of viewers and becoming a common trend in society.

Vinamilk's "Rising High Vietnam" clip was made to celebrate its 40th anniversary. The journey to bring the "Rising High Vietnam" clip to the audience was quite arduous as the production team had to spend 8 months preparing and coming up with ideas. An interesting thing is that the students appearing in the "Rising High Vietnam" clip come from many different provinces and cities across the country to convey the spirit of "rising high" no matter who you are or where you come from. The number of child actors participating in the clip is nearly 200, filmed at 11 different locations in 9 provinces and cities.

PV