Opportunity for Dien Chau shrimp to go far

(Baonghean.vn) - Peeled shrimp, a product of the seafood processing village in Dien Chau, has been recognized as a collective trademark; this is an opportunity for the village to affirm its quality and reach further in the market.

Shrimp production is a traditional profession that has existed for decades, associated with the seafaring life of fishermen in Dien Bich and Dien Ngoc communes (Dien Chau), creating jobs for hundreds of workers; contributing to improving the economic efficiency of shrimp for fishermen in the district.

The entire Dien Chau district has 99 households specializing in producing shrimp, concentrated in Dien Bich and Dien Ngoc communes; annually producing more than 30 tons of shrimp, with a revenue of about 230 billion VND. Photo by Mai Giang

Dien Chau peeled shrimp is favored by consumers because of its quality, nutritional value, color, and flavor. However, for a long time, peeled shrimp products have only been limited to the domestic market, and in more distant markets, consumers are still hesitant because they do not know the production area as well as the reliability of the product quality.

Recognizing the difficulties in market development as well as creating stable output for the local shrimp exploitation industry, in 2016, the Dien Chau Shrimp Production and Trading Association was established with 30 members; after production, the establishments will have people to purchase, package and consume.

The shrimp are vacuum-packed for longer preservation. Due to the fresh shrimp source, Dien Chau shrimp are delicious and have a rich sweet taste. Photo: Mai Giang

After 1 year of establishment of the Association, the output of peeled shrimp exported to the market has increased significantly with 30 tons/year, revenue of 230 billion VND. However, due to the lack of appropriate labels and packaging, the product still has difficulty competing in the market. Therefore, the building of the Dien Chau peeled shrimp collective brand has always been invested in and perfected by the craft households and the authorities at all levels.

In October 2017, joy came to Dien Chau shrimp production and trading households when the Intellectual Property Department granted the Certificate of Registration of Collective Trademark "Dien Chau Shrimp", along with specific operating regulations.

Members participating in production under the Dien Chau shrimp collective brand will have their awareness of laws such as Intellectual Property, Commercial Law, Food Safety and Hygiene Ordinance, Environmental Protection Law as well as technical knowledge of shrimp production to ensure higher quality so that the products can reach further than the domestic market and aim for foreign export.

Dien Chau district announced the collective trademark "Dien Chau shrimp" granted by the Intellectual Property Department. Photo: Hong Hanh

According to Mr. Le Minh Tuan - Chairman of Dien Chau Shrimp Production and Business Association, to preserve the product brand, members like us must try our best to ensure that the shrimp is clean, of good quality, and 100% fresh. This not only increases income and improves the lives of coastal people but also plays an important role in preserving and promoting the traditional profession of Dien Chau.

Mai Giang