Dong Luc Joint Stock Company: Maintaining the brand, contributing to the development of domestic sports
(Baonghean.vn) - Dong Luc Joint Stock Company is one of the leading domestic enterprises in manufacturing and trading sports equipment. With nearly 30 years of construction and development, Dong Luc's products have accompanied the country's sports and affirmed its position in the market...
The leading bird in sports branding
In 30 years of ups and downs, overcoming many difficulties to affirm the leading position in the field of sports and community health development. From a limited liability company, to merging member companies to become a large corporation, Dong Luc Joint Stock Company has always promoted innovation and creativity with the goal of sustainable development.
With the motto of taking business ethics as the top priority, satisfying customers with product quality, competitive prices and flexible mechanisms, Dong Luc Joint Stock Company has affirmed its position in the market.
If in the early 90s Dong Luc only produced soccer balls and the market was mainly domestic, today the Company has in its business portfolio thousands of items such as clothes, shoes... and other sports equipment.
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| Motivation to sponsor jerseys for many teams in V.League such as SLNA. Photo: Trung Kien |
Dong Luc's football products are certified by FIFA as the highest quality international footballs, and are being used as official competition balls in professional tournaments such as; V.League, National Cup, First Division... to youth and children's tournaments; high school and university students...
In 2017, Dong Luc Joint Stock Company launched a new ball model to introduce at the National Football Championship called GALAXY with an industrial design, creating a fever for football fans.
Soon after, in 2018, Dong Luc designed and produced a new ball model called SPECTRO. This ball was certified by FIFA in February 2018 to meet the standard / FIFA QUALITY. The SPECTRO ball has a cheerful style with strong, modern colors, more personality than the old versions and creates strong inspiration for players. The ball has been reinforced with a new elastic layer inside, making the ball softer and more bouncy, so that the ball flies faster, making it difficult for goalkeepers...
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| Currently, SPECTRO is the official ball of V.League 2019. Photo: Duc Anh |
In addition to the two high-end ball types, Dong Luc has hundreds of other models suitable for all playgrounds for grassroots and youth football tournaments. Leather volleyball, inflatable volleyball, basketball products... are also popular in the domestic market and sought after by customers.
In addition to ball products, Dong Luc also has many sewing products (mainly sportswear items). Dong Luc has the most modern sewing equipment and is highly competitive in the process of international trade integration. The company's sewing workers are adaptable and meet the high demands of customers. They have the ability to work in a team, are in good health and can withstand work pressure.
Currently, garment factories all produce according to modern production lines and technology and are updated over time, so workers will be regularly updated and trained to improve their knowledge and skills...
Garment workers have a solid grasp of basic knowledge of fine arts and aesthetics in the garment industry; know how to design basic garment products. They have basic knowledge of garment equipment, know how to operate and maintain, and understand the fundamental knowledge of production processes and quality management in industrial garment production.
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| Motivation to sponsor the 2019 Sen Village Volleyball Tournament. Photo: Duc Anh |
Up to now, two famous fashion brands Mitre (UK) and Jogarbola (Japan) licensed to Dong Luc for production and distribution have dominated the market. These two products are also used by referees of the Vietnam Football Federation, Vietnam Football Joint Stock Company and players of 4 professional football clubs..., creating a positive effect for other partners and customers to seek out.
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| Motivation to sponsor the Nghe An Provincial Basketball Tournament. Photo: Dai Loi |
Besides, Dong Luc also has many sports shoes products such as: Soccer shoes, walking shoes with good quality, suitable for all prices, all subjects and diverse in designs... Currently, the company has some popular shoe brands in the world market such as: Nexgen, Promax, Ebet...
In particular, many Mitre and Jogarbola shoe models have beautiful, modern designs suitable for all ages, and are able to compete with other products on the market in terms of price, product quality, etc.
The company has invested appropriately in understanding customer tastes and researching and innovating designs to suit each market. The company's shoe products are suitable for consumer preferences, creating a competitive advantage for the product in the market.
All Dong Luc products are manufactured using modern technology systems to create high quality products, low prices, unique designs... ensuring survival, stability, development and the ability to compete with similar alternative products of other businesses, thereby improving market share, profits and position of the business's products in the market.
Always accompanying the community playground
Dong Luc is the sponsor of costumes for the Vietnamese sports delegation participating in the SEA Games, Olympics, Paralympics... In addition, the Company also supports the development of grassroots sports competitions in some provinces, cities and for students. Despite the busy business and production, the leaders of Dong Luc Joint Stock Company still focus on sports sponsorship.
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| Mr. Le Van Thanh, Chairman of the Board of Directors of Dong Luc Joint Stock Company, presented the uniform to the representative of the General Department of Sports and Physical Training at the Departure Ceremony of the Vietnamese Sports Delegation to attend ASIAD 2018. Photo: ANTT |
Mr. Le Van Thanh, General Director of the company said: “The sports movement needs to be socialized, sponsoring sports activities is both humane and close to people, and is a bridge between businesses and customers so that people will know more about Dong Luc products…”
Having been involved in sports movements across the country for decades, Mr. Le Van Thanh seems to understand the difficulties of those working in sports. Stemming from his passion and desire to create a useful playground for everyone, he is willing to contribute to the general movement and mobilize partners to join in accompanying sports tournaments.
Not only in big tournaments but also in little-known grassroots tournaments, Dong Luc Joint Stock Company still cooperates to help and bring its sports products to everyone such as: Volleyball tournament for middle-aged and elderly people, basketball tournament for primary school students in Hanoi, football tournaments for communes and wards...
Particularly for Nghe An province, Dong Luc has accompanied many sports tournaments for many years such as: Lang Sen Volleyball Tournament, Basketball Tournament, Provincial Football Tournament. The Nghe An Newspaper Cup Youth-Children Football Tournament is the third year Dong Luc has accompanied the organizers.
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| Dong Luc has been with SLNA for many years. Photo: SLNA FC |
"Nghe An is a locality with a special love for football and sports in general. Dong Luc, as a sports brand, really wants Nghe An football to develop to its full potential. We wish to contribute a small part to the development, success and humanity of the Nghe An Newspaper Cup Youth-Non-Sport Football Tournament"
In particular, for many years, Song Lam Nghe An Football Club has continuously received support from Dong Luc with competition and training uniforms and other sports equipment, contributing to the club's brand development and high rankings in professional football seasons.
With the motto of joining hands to develop Vietnamese sports, in the following years, Dong Luc Joint Stock Company continues to affirm its responsibility to the community to meet the needs of people for sports training and competition.
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