This is why Vinamilk has become an attractive working environment for Generation Z.

This is the result of a survey published by Anphabe Human Resources Solutions and Employer Branding Consulting Company. At the same time, Vinamilk is also in the top 5 most favorite employers in 2019 according to a survey by the job and recruitment network Career Builder. For many consecutive years, Vinamilk has been at the top of the rankings of the best workplaces in Vietnam.

2020 is the year when the first young people of Generation Z (born from 1996 to 2010) will graduate and start working. This generation currently accounts for 1/7 of the population and will quickly account for 1/4 of the workforce in the near future. Generation Z lives in the era of the 4.0 revolution and the explosion of technology and information and is especially confident and aware of their strengths and abilities.

Vinamilk was voted one of the 50 most attractive employer brands for Vietnamese students in 2020.

They also have many differences compared to their predecessors Gen X (1970-1985), Gen Y (1986-2000) in their views on work and workplace choices. However, in recent years, according to survey results from reputable market research companies and recruitment organizations, Vinamilk has always been the employer targeted by employees of generations X, Y and now Gen Z.

So what are the factors that make Vinamilk an attractive workplace for both experienced workers and young people taking their first steps on their career path?

Put faith in young people and invest in talent development

To achieve impressive business results in recent years, the human factor has always been the key point in Vinamilk's development strategy. In addition to the employee-oriented human resource policy, the treatment regime is not inferior to foreign companies, the development and nurturing of talents helps Vinamilk both ensure quality human resources and develop a successor team in the new development stage towards the goal of being in the Top 30 largest dairy companies in the world.

In addition to training programs for employees in terms of expertise and skills at home and abroad, Vinamilk also has "tailor-made" strategies to develop the management team, such as the program "Full scholarship to study abroad in Russia for excellent students".

Investing in this program, Vinamilk has been building a force of young experts in many important fields such as: milk and dairy product processing technology, veterinary and epidemiological inspection, automation of technological and production lines...

Employees at Vinamilk factories and farms have access to modern equipment, machinery and technology.

In addition, with the Management Trainee (MT) program, candidates will be trained in management skills, organizational capacity, especially developing thinking and leadership vision to have full capacity and courage to become middle and senior managers of Vinamilk. It is known that Vinamilk is continuing to implement the Management Trainee (MT) program in 2020.

Another highlight at Vinamilk is the opportunity to develop a career with a launching pad for young talents. Mr. Nguyen Quang Thai, Director of the Community Development Department, one of the young personnel holding a senior management position at Vinamilk said: “At Vinamilk, I am truly “empowered”, given the right to propose ideas, the right to execute, and the right to take responsibility for my work. Vinamilk is a quality working environment, where leaders “dare” to put their trust in young people, giving them many opportunities but also full of challenges. If I do not constantly move forward and move forward, I will not be able to fulfill my commitments to the company and will be left behind."

Creative and change-ready culture - Key to attracting talent

“Creativity is the key to survival” is a famous saying of Vinamilk’s General Director and this is also a cultural pillar that Vinamilk has built. It can be said that Vinamilk’s development today comes from a process of continuous creativity and innovation. Choosing the theme “Change for growth” for 2019-2020 has shown the youthfulness of this nearly 45-year-old enterprise.

Earlier this year, in a message to the Vinamilk team, Ms. Mai Kieu Lien, General Director of Vinamilk, especially emphasized that creativity and change need to be based on technical technology platforms: "Technology will be the key for Vinamilk to change more strongly."

Not only enthusiastic in work, the young employees ofVinamilkis an active member in community activities, especially during the recent Covid-19 pandemic.

At Vinamilk, creativity is not just about ideas, but about solutions. Young people often have no shortage of ideas, but how to use those ideas to solve a specific problem is what they want to learn from the actual working environment at the enterprise. This is also what makes the Vinamilk brand attractive to the generation of young workers in recent surveys.

Creativity, challenge-taking and commitment are the values ​​of the young generation of workers that need to be promoted. When businesses exploit these strengths, this future workforce will be ready to inherit and take businesses on a new journey.

Reputation and development of a national brand

After 44 years of development, Vinamilk has built a domestic brand position and is a guarantee for the quality of its products in the international market. From owning major national titles such as National Brand, Top 50 best listed companies in Vietnam, Company with the highest brand value in Vietnam, to "breaking" prestigious international rankings such as Top 2000 excellent listed companies globally (Global 2000 voted by Forbes magazine), being in the Top 50 most powerful listed companies in Asia (Asia300 voted by Nikkei Asia Review), Vinamilk has a strong "attraction" for young people who want to "think big, do big".

Vinamilk leads the list of 100 best places to work in Vietnam in 2018.

It can be said that bringing the company into the top 30 largest dairy companies in the world and developing a national brand that reaches the world are challenging but extremely attractive goals of Vinamilk for ambitious young people who want to commit and assert themselves on this journey.

Nowadays, with the development of the internet, technology and education, the gap in qualifications and knowledge between Vietnamese workers, especially the young generation, and those of developed countries is gradually narrowing. Vietnam is fully capable of building a high-quality and highly competitive human resource.

Therefore, with the balance gradually tilting towards Vietnamese employers like Vinamilk in the battle to attract talent, the strategy of building a modern and suitable working environment will help Vietnamese enterprises have a young, high-quality human resource and meet the requirements of the successor team. Not only that, this is contributing to creating opportunities for young people, the future workforce, to develop right in Vietnam and contribute to bringing Vietnamese brands to the world.

This is the first time Anphabe has conducted a survey and announced the most attractive employer brand for Vietnamese students on a large scale with 23,212 respondents from 10 majors from 93 major universities nationwide.Vinamilk has led the Top 100 best places to work in Vietnam for two consecutive years 2017 and 2018.

Maintaining the No. 1 position in the 100 best places to work in Vietnam for many consecutive years and continuing to be the most attractive employer brand for Vietnamese students in 2020 shows that Vinamilk continues to meet expectations in terms of career prospects, working environment, talent attraction and sustainability in human resource strategy in general.