Economy

To help OCOP "stars" truly shine.

Nguyen Mai Linh - Hoang Hoa | Design: Huu Quan • August 8, 2026 16:28

A program with nearly 600 recognized products has placed Nghe An among the leading localities nationwide in terms of the number of OCOP products. However, behind these impressive figures lies the reality that most producers are still struggling to find a place on supermarket shelves and e-commerce platforms. This paradox raises issues not only about production capacity but, more fundamentally, about market development thinking and building and enhancing the value of local products.

Nguyen Mai Linh - Hoang Hoa| Design:Huu Quan
• August 8, 2026

Editor's Note:A program with nearly 600 recognized products has placed Nghe An among the leading localities nationwide in terms of the number of OCOP products. However, behind these impressive figures lies the reality that most producers are still struggling to find a place on supermarket shelves and e-commerce platforms. This paradox raises issues not only about production capacity but, more fundamentally, about market development thinking and building and enhancing the value of local products.

Lesson 1: When production is not yet linked to the market

Lesson 2: The Journey from Product to Brand