The clothing sharing service offered by the owner of a wedding planning company.

Instead of resting on the success of her first model, Nguyen Ha Doan chose to "cash in" and continue building a new model for sharing clothes.

Despite graduating with a degree in foreign language pedagogy, Nguyen Ha Doan never once stood on a podium to teach, instead choosing her own path. Immediately after graduation, Doan applied for a marketing position and gradually rose to become the Marketing Director for a mobile phone company with a high income.

When things reached a point where Đoan found it no longer interesting, she chose the path of entrepreneurship by founding a website providing wedding decoration services. After three years of development, the brand had become a top choice in the Vietnamese wedding decoration industry, favored by many customers. However, that was also when Đoan wanted to "fight" a new challenge, so she decided to sell the brand at an attractive price.

Nguyen Ha Doan is someone who is always eager to explore new things.

“The business model was doing quite well at the time, generating good revenue and profits. Customers had started seeking us out on their own. However, I'm someone who always wants to challenge myself, so I decided to venture into a new model,” the businesswoman said, adding that she was very impressed with the sharing economy business model that has been popular worldwide in recent years. The idea for the “sharing wardrobe” branded Dream Dress was thus born in late 2015.

Drawing from her own experience of having many clothes that she only wore once or twice and sharing them with friends and colleagues when she didn't need them, Đoan believes that if more people were like her and knew how to share with others, besides the joy it brings, they would also earn extra income without wasting their resources.

With an investment of approximately 2 billion VND, the businesswoman's service allows women to share their clothes and designs on the website for others with similar interests to experience. As the service provider herself, she also invested in nearly 800 dresses and outfits, and about 200 accompanying accessories for her female customers.

"They're all brand new. The rental price is one-fifth or one-sixth of the purchase price, ranging from 0.2 to 2 million VND per dress or gown," Ms. Doan shared.

All products are uploaded to the website for customers to view and choose from. For items shared by individuals, customers only need to register a rental account, and Ms. Doan's staff will contact them to check if the product is new and suitable, negotiate the price, and take photos of the product.

The landlord receives 50% of the rental fee, which is transferred to their account at the end of each month. Additionally, to ensure transparency, the landlord can see the customer's order directly on the system.

Conversely, customers can choose online if they wish, and the products will be delivered to their home by staff who will collect payment upon delivery. The fee for trying on clothes at home is 100,000 VND for 3 outfits, while if a customer chooses to rent one outfit and is not satisfied after trying it on, they only pay 15,000 VND for the delivery fee.

“Currently, office workers are the most frequent renters of our products. Because the model is quite new, the number of customers is not yet large; this website only has about 100 orders per month. However, I will try my best to ensure that my products reach consumers in a satisfactory manner,” Ms. Doan confided.There are also plans to expand to men's and children's clothing in the near future. At the same time, the service will be expanded nationwide instead of being limited to Ho Chi Minh City as it is currently.

According to VNE