Mooncake businesses optimistic about purchasing power

With many new cake lines, unique ingredients combined with preferential sales policies, companies expect to increase sales as Mid-Autumn Festival approaches.

According to many stores, this is the busiest time of the cake selling season. With a fairly positive business situation, dealers said that many types of cakes are "sold out".

Mr. Dinh Cuong - owner of a cake distribution agency in Tan Binh District, Ho Chi Minh City said that consumers are increasingly concerned about health and food hygiene and safety. That is the reason why cake lines from reputable manufacturers, made from healthy ingredients, have attracted the attention of many people this year.

In addition, many new flavors are also added to the cake filling such as chestnuts, almonds, Hawaiian green tea, jams..., instead of mixed, green beans, salted egg coconut like previous years.

"This year, I prioritize importing many cakes made from strange fillings, good for health and have been bought by many customers as gifts for relatives and partners. Currently, some products are very popular such as abalone cakes, five-grain sausage, green beans, lotus seeds, vegetarian cakes...", he shared.

Meanwhile, in Hanoi, the excitement at mobile stalls on main streets such as Pham Hung, Tran Duy Hung, Le Van Luong... of some big brands. For the past month, many restaurants and cafes have also expanded their business with many products that are quite unique in design and flavor.

"Not only green bean, pandan leaf, green tea, red bean, taro fillings, now the trend of eating according to customers' preferences has made the establishment increase the product line with durian, black sesame, lotus puree, strawberry fillings...", Ms. Uyen, owner of a restaurant on the street (Nguyen Du, Hanoi) said.

Developing new product lines is also a highlight of Mondelez Kinh Do during this year's Mid-Autumn Festival. Currently, the line of cakes for vegetarians made from 100% natural plant ingredients using Isomalt and Maltitol sugars, the first appearance of the business, is on sale at many booths.

Choose to buy cakes at Kinh Do moon cake counter in Le Thi Rieng park, Ho Chi Minh City.

In addition, the company still focuses on promoting the high-end Golden Moon line. Each cake has fillings made from the most premium ingredients such as abalone, sea cucumber, crayfish, king crab, almond green tea, Alaska crab, etc. Comes with luxurious packaging, suitable for users to buy as gifts for partners and relatives. This is also the most expensive segment of this business, when each box costs millions.

Loyal to traditional mooncakes and mooncakes, the company has made many improvements with a less sweet recipe, using many delicious tubers and seeds such as almonds, lotus seeds, water chestnuts, pumpkin jam, lemon, ginger, kumquat, etc. This year, for the first time, the company has created a separate product line for children with Golden Pig cakes with cheese filling and Golden Fish cakes with strawberry filling, instead of just focusing on producing large cakes, in the traditional style as before.

Mr. Vu Quoc Tuan - Deputy General Director of External Relations and Communications of Mondelez Kinh Do Vietnam Company said that purchasing power increased in both the enjoyment and gifting segments, especially in the business and office sectors.

"With advantages in market share, products and distribution system, we continue to invest in serving consumers through developing new products, improving designs, creating a Mid-Autumn Festival atmosphere and promoting business activities across the country," Mr. Tuan emphasized.

Not only focusing on the domestic market, this year, Kinh Do's business strategy also aims to export more to expand market share. The first batches of cakes have arrived in the US to serve the Vietnamese community.

"This export is not easy because the US market has strict regulations on food safety and hygiene. We have met these strict standards by applying international standards in production and product quality management," he said.

With stable consumption, a representative of Bao Tin mooncake distributor in Hanoi predicts that this year's purchasing power will increase by 10-20% compared to last year. According to him, customers mainly choose distribution systems with many years of reputation to buy products with guaranteed quality and enjoy many preferential policies.

The designs are invested by businesses with eye-catching colorful box designs, many materials from high-quality paper, plastic and high-quality wood, sophisticated carvings. The selling price mostly increased by 5-7%, the quantity supplied to the market by many businesses exceeded 5-10% compared to last year.

At this time, to increase sales, many points of sale in Ho Chi Minh City and Hanoi have started to apply discount policies, promotions, buy 1 get 2 free... Some companies use the trick of giving away lanterns, giving gifts in the form of vouchers, discount coupons for wholesale customers.

Mr. Hung, who sells moon cakes near Hang Xanh, Binh Thanh District, said that his store's promotional cakes only apply to basic products and a few "copycat" brands of genuine products, not to large, reputable brands because they always keep prices stable throughout the season.

According to VNE