Technological innovation, market conquest

(Baonghean) - Minh Anh - Kim Lien Garment Joint Stock Company is a business of Nghe An people living and working in Germany, investing since 2009. At first, the Company conducted a survey and wanted to locate the factory in Cua Lo, but at that time, Nghe An Textile and Garment Company located in Bac Vinh Industrial Park was in a difficult situation, production was stagnant, so the provincial leaders encouraged Minh Anh Garment Joint Stock Company to take over. Based on a re-evaluation of the entire factory, the Company took over, but due to the factory's weak capacity, the Company's operations encountered many difficulties in the beginning...

With the determination to create new vitality for the enterprise with high efficiency, bringing jobs and income to workers, the company has invested capital, innovated all machinery, technology as well as thinking, working style of workers, and expanded the market. From stagnant production, unsold goods, products of Minh Anh - Kim Lien Garment Joint Stock Company with hundreds of types and designs are accepted by leading textile corporations of demanding markets in Europe, America, Korea... is a miraculous step forward.

Produced at Minh Anh garment company.

To achieve the above success, according to Mr. Nguyen Dinh Sinh - Director of the Company shared: "For textiles, technology and machinery are very important, but the most important and decisive factor is still people. As a Vietnamese-Nghe enterprise that has been operating in the textile industry for many years abroad, in addition to understanding the textile industry, investors must clearly understand the psychology of Nghe people to have the success they have today". Although being a new investor and having very high requirements for style and discipline, the team of workers from old to new adapts and integrates very quickly. In addition to educating workers about professional awareness with the motto "Productivity, quality, determine your salary", the Company regularly invites experts to teach, update knowledge, working skills for workers, directly teach and operate machines in the factory so that workers can easily absorb.

Along with training working style, sense of responsibility, labor discipline, the Company takes care of and ensures the rights of employees, salaries and bonuses are paid in full and on time. The Board of Directors says what they do, any legitimate suggestions from workers are considered and decided immediately; gradually forming a culture of civilized behavior in the enterprise, ensuring meals with food hygiene, promptly encouraging and visiting employees when they are sick, supporting gas money when gas prices go up... Through sincere and open exchanges, from the Board of Directors to the management team and workers realize their limitations and weaknesses, thereby self-awarely learning to work in an industrial style to achieve high efficiency in work, both increasing income and building prestige and brand for the Company.

In the context of maximum support from machinery and equipment, the requirement for workers is to master the process to operate as quickly as possible, improving labor productivity. On a production line, any worker who has an innovative idea, reducing unnecessary costs will be considered by the company, and will be rewarded immediately, so it has a very high motivational effect.

Thanks to this secret, in a short time, the Company's labor productivity increased three times compared to before. Workers worked enthusiastically with a high sense of self-awareness and did not need supervision. Instead, the Company focused on product quality supervision to both evaluate and improve product quality and have a basis for considering monthly rewards for workers' diligence.

According to Ms. Nguyen Thi Nga, group 11, sewing workshop 3 of the Company, on average, 9 products are produced each day, equivalent to 130 thousand VND/piece. If the product is not defective, the income can double. This is one of the points that the Company is highly appreciated by its partners, corporations from the US, Korea and Europe.

In order to develop sustainably to meet integration requirements, along with building a quality management system according to SA 8000 - 2008 standards, the Company also proactively invites partners to visit and inspect, to gradually overcome shortcomings, meeting the standard processes of these units. Thanks to that, the Company is completely assured by partners and the Company has won many large orders abroad. Currently, each year the Company produces about 1.5 million products, creating regular jobs for over 1,200 workers, with an average salary of 5 - 6 million VND/month, 3 times higher than before. In 2013, the Company paid more than 5.98 billion VND to the budget, in 2014 the Company paid 6 billion VND in taxes. Company Director Nguyen Dinh Sinh added: In 2015, the Company will recruit 500 more workers and expand the factory, however the current factory (17,000m2) has become cramped. The Company's wish is for the province to create favorable conditions for expanding production in Bac Vinh Industrial Park...

Although investing in Nghe An not long ago, Minh Anh - Kim Lien Garment Joint Stock Company has become a model for improving productivity and product quality of Nghe An textile and garment in the new period. Recognizing these advances, in the past 2 consecutive years, the Company has been awarded a certificate of merit by the People's Committee of Nghe An province for fulfilling tax obligations and is a typical example of complying with regulations on fire prevention and fighting safety and environmental sanitation.

Nguyen Hai