Vietnam tourism aims to attract Korean tourists

Increasing the number of Korean tourists is one of the goals of Vietnamese tourism.Male, in line with the international tourist market orientation in the Tourism Development Strategy for the 2011-2020 period, with a vision to 2030.

In the total number of international tourists to Vietnam, Korean tourists are second only to Chinese tourists with the number of about more than 700,000 visitors (in 2012), nearly double compared to 2009.

Korean tourists visit Ha Long Bay. (Source: VNA)

In recent years, Korean people have tended to travel "two countries, one destination." High-income tourists often go on tours with high-quality, high-cost services. Meanwhile, a group of tourists prefer to combine Vietnam travel.MaleThen they go to Laos or Cambodia by road to visit scenic spots and relax at an average cost. Young Koreans, on the other hand, tend to travel independently to enjoy the diversity of culture, without depending on travel agencies.

Ha Long and Ho Chi Minh City are two popular destinations for Korean tourists because of their low cost and attractive tourist attractions.

Mr. Ha Van Sieu, Director of the Vietnam Institute for Tourism Research and Development, said that normally, the travel season of Korean people is spread out evenly but is most crowded in January, July and August of the year.

Vietnamese tourism productsMaleA destination is often a destination with many attractive sightseeing spots in terms of history, culture and nature; has many entertainment facilities and many options for shopping and health care.

According to statistics from 2000-2005, the average daily spending of Korean tourists in Vietnam was 96.9 USD, second only to Japan at 99.4 USD and larger than American tourists (74.1 USD).

Up to now, the average daily spending of Korean tourists traveling on tours is 527.9 USD; those traveling on self-arranged tours are 259.5 USD. The Korean tourist market to Vietnam has increased dramatically and become one of the top five markets sending tourists to Vietnam, second only to China, which proves that Vietnam has met the requirements in terms of quality as well as tourism products serving Korean tourists.

According to the Vietnam National Administration of Tourism, the factors attracting Korean tourists to Vietnam are the Vietnamese Government's unilateral 15-day visa exemption for Korean citizens with ordinary passports; Vietnamese-Korean cultures have many similarities; and Vietnam-Korea relations have developed quite comprehensively, especially in the economic field.

The two governments announced the establishment of a comprehensive partnership in the 21st century and since October 2009, the two governments have upgraded the relationship to a strategic cooperative partnership.

Korean people have high income and VietnameseMaleThere are many beautiful and attractive tourist attractions and the market is close so tourists can travel easily.

Although Korea is considered one of the largest and potential tourism markets for Vietnam,MaleHowever, the number of Korean tourists returning for the second time is not high. In 2008, the number of people returning to Vietnam for the second time was 26%, then in 2010 it was 22.9% and until now this number has increased but is still limited.

There are many reasons for this situation, but the main ones are Vietnam's tourism products and service quality.Malehave not met the affordability needs of Korean tourists. Typically, there is a shortage of Korean-speaking tour guides.

Another important reason is that national propaganda and promotion for the Korean market is weak and the organization is unprofessional, there is no investment in funds and human resources; there is no research on the market and tastes of Korean tourists, there is no regular participation in tourism fairs, and there is no organization of events in the Korean market...

To attract Korean tourists to Vietnam, the General Department of Tourism will coordinate with relevant agencies to develop tourism products and services for each market segment, suitable to the psychology and tastes of Korean tourists; research and build a professional and informative Korean website as the official website of Vietnam tourism to serve online promotion and advertising.

The General Department of Tourism also proposed amending policies and administrative procedures to facilitate tourists' travel within Vietnam.Male, especially tourists who want to stay long term in Vietnam.Male(issue or exempt visas for long-term tourists).

Along with organizing annual cultural and tourism events in Korea, the tourism industry also conducts surveys and collects market information to support domestic and Korean promotion planning.

In addition, to improve the quality of services to welcome Korean tourists to Vietnam, the tourism industry develops and improves the quality of the workforce serving the Korean market by employing Koreans currently working and studying in Vietnam to work for international travel businesses as interpreters, operators, and managers; establish and operate the Club of businesses welcoming Korean tourists; inspect and rectify the activities of welcoming and serving Korean tourists.

In addition, plan to build and develop a team to do promotion and propaganda work from the central to local levels; consolidate and perfect the functional structure of the promotion unit following the model of neighboring countries to solve the long-standing problems in the mechanism of organizing propaganda and promotion work, and at the same time promote existing resources to organize effective promotion activities./.

According to (Vietnam+) - LC