Decoding OPPO Find X9 through KOL Son Tung M-TP's strategy
OPPO activated Find X9 in Vietnam with Son Tung M-TP's daily life image, recording more than 30,000 likes and 2,000 comments on Facebook. The article analyzes the early launch model through ambassadors, the benefits and risks, and compares it with other methods.
The OPPO Find X9, which was just launched in China, immediately appeared in the hands of Son Tung M-TP in Vietnam, according to images shared on social networks. Source information said that this was the first "hand touch" in the international market, accompanied by a series of everyday, close-up photos. In just a short time, these images received more than 30,000 likes and 2,000 comments on Facebook. From a digital media perspective, this is a product activation based on a brand ambassador, optimizing "rarity" and creating social media traction before detailed specifications are widely discussed.
When “first touch” becomes the key message
The “early exclusivity” factor is the pillar of the strategy: according to the source, Son Tung M-TP was the first person in the international market to hold the OPPO Find X9. In product communication, the state of scarcity (only one person has it), the context almost immediately after the launch date in the original market (China), and the influence of the ambassador create a clear message: the product is remarkable and worth waiting for. This is the mechanism to trigger the need for information, instead of presenting the technical specifications from the beginning.
Telling stories through everyday life: choosing images and settings
OPPO kicked off with a series of casual, intimate photos with its ambassador, the source said. The “casual” storytelling approach makes sense when the goal is to spread naturally on social media: the images are easy to view, easy to share, and make the device appear as part of the lifestyle. Prioritizing familiar settings helps the product stand out without having to stage a big event, while avoiding the feeling of direct advertising, thereby increasing the level of acceptance of viewers.
Initial engagement index and spillover significance
According to the posted content, Son Tung M-TP's series of photos holding the OPPO Find X9 quickly "caused a storm" with more than 30,000 likes and 2,000 comments on Facebook in a short time. For an opening campaign, these engagement metrics are a signal that the initial level of attention has met the target. In the early stages, high engagement helps increase natural visibility, promote discussions around the product name and ambassador, thereby preparing the foundation for deeper messages when the brand wants to reveal technical details.
Benefits of the “exclusive first hands-on” model
- Optimize attention: Labeling “first in international markets” creates a psychological nudge, boosting click-through rates and early engagement.
- Reinforce brand association: The combination of OPPO Find X9 and celebrity ambassadors helps position the product in a lifestyle context that the public is familiar with.
- Save on early-stage media costs: A set of casual photos distributed through an influential account can generate significant organic exposure.
- Prepare the runway for the technical storytelling phase: Once attention is high enough, brands can gradually move into more in-depth technical information.
Risks and challenges in implementation
- Managing expectations: Lack of detailed specifications at an early stage can leave user expectations shaped by speculation.
- Message credibility: Content that leans heavily on everyday imagery can easily come across as promotional if it isn't supplemented with timely layers of information in subsequent steps.
- Market consistency: Early international market presence should be accompanied by a plan to localize messaging to avoid information gaps.
Compared to other launch models
Grand launch event
The advantage is that it provides full parameters, direct experience and news in bulk. However, the high cost and low "commonization" make it difficult to achieve the feeling of closeness like everyday photo sets.
Multi-point KOL, many faces at the same time
Increases coverage quickly but easily dilutes the message. The “one exclusive early ambassador” model helps focus the story, increasing the uniqueness in the opening stage.
Technical teaser by milestone
Useful for tech-savvy users, but can be dry for the general public. OPPO's approach to data sources prioritizes emotion and attention before paving the way for technology.
Implications for the Vietnamese market and next steps
The data source records an early appearance in Vietnam through ambassadors and social media heat. This is a signal that the attention-building stage is complete. The logical next step is usually to add a layer of technical information, deeper experience and product schedule when ready to announce. This article only analyzes based on the information in the source, not discussing hardware specifications or prices.
In conclusion, the OPPO Find X9 case demonstrates an effective attention-targeting path: early exclusivity, everyday storytelling, engagement momentum, and then paving the way for the next layers of information. In a context where social media dominates the user’s decision-making journey, this model is especially suitable for the initial stage, as long as the brand manages the pace of information and public expectations well.
