Kia car prices reduced across Vietnam

Thaco Kia has just officially applied a discount program for 8 car models currently on the market.

Specifically, the highest discount of 50 million VND belongs to the 7-seat multi-purpose vehicle Sorento. The discount of 40 million VND belongs to the 3 models K3, Optima and 5-seat SUV Sportage. The 5-door version of Rio has a discount of 30 million VND.

The discount of 20-25 million VND belongs to the two names Carens and Soul regular version without sunroof. Meanwhile, the "youngest" Morning enjoys the lowest discount of 7 million VND.

The representative of the Korean car brand said that the discount program is only applicable during December 2014.

According to statistics, the number of Kia cars sold in the Vietnamese market last November reached 1,047 units. Of which, Morning is still the best-selling name with 432 units. Next is K3 with 360 units, New Sorento reached nearly 150 units. Accumulated in 11 months of 2014, total Kia car sales reached 9,700 units.

Although still ranked second in passenger car sales among enterprises under the Vietnam Automobile Manufacturers Association (VAMA), Kia's competitiveness is showing signs of weakening. VAMA's sales report shows that Kia's market share in October 2014 was 7.7%, significantly lower than the 8.2% rate at the same time last year.

Therefore, it can be said that the discount program applied for December is a move to stimulate Kia car purchasing power at the end of the year, in the context of increasing competitiveness of rival car manufacturers.

According tovneconomy.vn