Hyundai and Kia must pay compensation for false advertising

November 7, 2012 10:09

About 900,000 customers in the US will receive compensation from Hyundai and Kia because the models they bought were found to be less fuel-efficient than advertised.

The continuous increase in gasoline prices has made fuel consumption a decisive criterion when choosing a car to buy. Therefore, overstating the fuel economy of a car in the US will result in fines for manufacturers.

After nearly eight months of research based on reports from customers and car experts, the US Environmental Protection Agency (EPA) has demonstrated a clear discrepancy between its test results and the fuel consumption advertised by Hyundai and Kia car dealers.


This difference was first discovered on the 2012 Elantra and is said to be present on a series of other Hyundai and Kia models.

Recently, both Korean car companies have apologized and offered to compensate nearly 900,000 customers who have purchased their cars since late 2010. This compensation is worth millions of dollars and will certainly have a significant impact on the brands of these two car companies.


Specifically, Hyundai will compensate customers who bought Elantra, Genesis, Azera, Accent and Veloster cars, while Kia will compensate for Sportage, Optima HEV, Rio and Sorento models in the US.


Hyundai Motor North America President and CEO John Krafcik also issued a public apology: “Recognizing the importance of fuel economy, we deeply apologize for these errors. We will make things right.”


It is understood that Hyundai and Kia dealers will check the vehicle's odometer and calculate compensation based on fuel prices in the vehicle owner's area.

Hyundai and Kia will add 15% to the total and send a credit note to owners. Owners will continue to receive compensation as long as they own their vehicles.


According to CAND-M

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Hyundai and Kia must pay compensation for false advertising
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