Today, Kia cars have new incentive policies.

From today, July 1, Thaco Kia begins applying a new incentive policy to almost all Kia car models, both imported and assembled, with a discount of up to 15 million VND compared to June, depending on the car model.

According to Thaco Kia's announcement, this July, Kia car buyers still receive incentives, but the incentive value has decreased significantly compared to June. The highest incentive discount of 15 million VND belongs to the Sorento, Rio 5-door, Cerato 5-door models, the incentive level is only 45 million, 10 million and 10 million VND respectively.

New Sorento, the car with the highest price incentive this July

Most of the remaining Kia models have a discount of 10 million VND compared to June, with the actual discount ranging from 10-28 million VND, depending on the model. Sportage and Optima have both reduced their discounts by 5 million VND, down to 20 and 25 million VND respectively, Morning has reduced its discount by 7 million VND, down to only 6 million VND. Only the Carens model retains its discount of 20 million VND.

Explaining this move to reduce incentives in series, Mr. Bui Kim Kha, Deputy General Director of Thaco (Truong Hai), said: "Recently, due to the increase in the USD exchange rate and many fluctuating market factors, Thaco was forced to adjust the price incentives for Kia cars in July to stabilize business operations. However, we only adjusted the price incentives, not the car prices. Therefore, customers buying Kia cars still receive the highest incentives of up to 45 million VND in July."

July, a series of Kia cars have reduced incentives.

It is known that Kia, one of the three passenger car brands exclusively distributed by Thaco, is currently ranked 2nd in the ranking of best-selling car brands in the Vietnamese market (according to VAMA). After 8 years in the market, Kia is increasingly affirming its brand value through product quality, many product options, and youthful, dynamic designs. Sales have increased month by month, with sales in the first 5 months of 2015 reaching over 6,900 units, an increase of 73% compared to the same period in 2014. Kia Morning, Kia K3, New Sorento, Kia Rio, Rondo and Optima are car models with strong sales growth in the past 5 months, contributing to continuing to bring the Kia brand to the 2nd position in VAMA./.

According to VnMedia