More than half a billion VND for 30 seconds of advertising in the 2019 Tao Quan program

According to the latest announcement from the Television Advertising and Services Center (TVAD), the highest advertising price for Tao Quan 2019 broadcast on New Year's Eve, February 4, 2019, is up to 530 million VND/30 seconds. The lowest price for a 10-second advertising spot is 265 million VND. The rebroadcast on the morning of the first day of Tet on VTV3 is also quoted a high advertising price, with 85 million VND for each half-minute advertising spot.

The character Bac Dau played by Cong Ly often creates public opinion every time Tao Quan appears.

Since January 3, familiar artists such as Xuan Bac, Quoc Khanh, Cong Ly, Van Dung, Cong Ly, Quang Thang... have gathered for the first rehearsal of the 16th Tao Quan program. The entire content of this year's program is still kept secret, but there will be a new point: swapping the Tao titles (except for the trio Ngoc Hoang - Nam Tao - Bac Dau). As a program with elaborate investment and only appearing on the 30th of Tet, it is natural that Tao Quan is "hot". Appearing in this program is also an opportunity for brands to reach a record audience. Therefore, advertising prices are also pushed up very high.

Director Do Thanh Hai and the artists are still actively practicing at night to prepare for the recording sessions.

Tao Quan 2019 will be recorded at Vietnam Television on January 26, 27, and 28. All recording sessions will be by invitation only, no tickets will be sold.