Honda Wave Alpha 110 has a record low price, dealers lose 1 million VND/vehicle

Currently, the selling price of the low-cost Wave Alpha at Hanoi dealers is 300,000 - 1 million VND lower than the suggested price, causing the dealer to suffer a loss of about 1 million VND.

Launched in early 2017, the low-cost Wave Alpha 2017 model was strongly upgraded by Honda in terms of engine from 100cc to 110cc. Not long after that, the Honda Wave Alpha 110 was officially opened for sale with a suggested price of 17.8 million VND (800,000 VND higher than the previous generation).

Right from the time of its launch, Wave Alpha 110 was somewhat inferior to its predecessor Wave 100. Specifically, the selling price of the 2017 model was always lower than the 2016 model by 500,000 - 1 million VND, despite Honda reducing the price to liquidate Wave Alpha 100.

Honda Wave Alpha 110 is at a record low price, dealers are losing 1 million VND/vehicle.

Even at present, Wave Alpha using 100cc engine is still priced higher than 110cc version from 500,000 - 1 million VND.

Some Honda dealers said that the change in design has made the Wave model less competitive in the market.

“From the consumer perspective, the Wave Alpha 100 still has a more eye-catching design than the new generation Wave. In part, consumers are used to their design, and the fact that the Wave Alpha 2017 is suddenly ‘softly curved’ has caused the sales of this model to be lower than the previous generation,” said Mr. Tuan, a representative of a Honda Dong Da dealer.

It is known that Wave Alpha 110 sales in January 2017 were 24,000 vehicles, down more than 30% compared to the same period last year.

According to a survey by PV, the current selling price of the low-cost Wave Alpha 110 at Honda dealers in Hanoi is fluctuating from 16.8 - 17.5 million VND, 300,000 - 1 million VND lower than the suggested price.

Specifically, at the Honda dealership on Xuan Thuy Street, the Alpha 110 model is being sold for 17 million VND (1 million VND lower). At some other retail systems such as Thang Loi or Kuong Ngan, the selling price of Wave Alpha is 17.2 million VND.

In addition, some dealers also apply the program of giving away helmets or some accompanying gifts. At Honda Vu Hoang Le dealer (Ha Dong, Hanoi), the Wave Alpha 110 model is selling for 17.4 million VND with a helmet worth 2 million VND. Meanwhile, the Wave Alpha 100 model is 18.1 million VND and does not come with gifts.

In addition, when a Honda Wave Alpha is released from the factory, the dealer has to suffer a loss of about 300,000 - 1 million VND.

“Like the Honda Winner, each Wave Alpha 110 delivered to consumers means the dealer has to take a loss because the selling price is lower than the suggested price,” Mr. Tuan added.

Meanwhile, the selling price of Wave Alpha 110 in Ho Chi Minh City is still very high.

Meanwhile, the selling price of Wave Alpha 110 in Ho Chi Minh City is still very high. Specifically, the actual selling price of this model in Ho Chi Minh City is fluctuating from 21 - 22 million VND including the cost of vehicle registration. In the case of not including the registration, the selling price of Wave 110 is 18.4 - 19 million VND (higher than the suggested price from 600,000 - 1.2 million VND).

Wave Alpha 110 is equipped with a 4-stroke, 1-cylinder, 109.1 cc gasoline engine, with a maximum capacity of 8.2 horsepower at 7,500 rpm and a maximum torque of 8.44 Nm at 6,000 rpm with a 4-speed round gearbox. According to Honda Vietnam's calculations, the Wave Alpha 110's capacity increases by 17% while saving 10% more fuel than the Wave Alpha 100. Honda Wave Alpha 110 has 5 color options, including the new light blue color.

According to VNN