Merging Vicem cement brand in Vinh city

(Baonghean.vn) - VICEM Hoang Mai is assigned to manage the consumption of Vicem branded cement in Nghe An. This is a timely action in accordance with the direction and roadmap for unifying the VICEM brand.

On the morning of May 21, in Vinh City, Vietnam Cement Industry Corporation and VICEM Hoang Mai Cement Joint Stock Company held an announcement ceremony to merge the Vicem cement brand in Vinh City.

Vicem Cement merger announcement ceremony in Vinh City. Photo: Hoang Vinh

In Nghe An market, there are currently a number of Vicem brand cement products such as: Vicem Hoang Mai, Vicem Bim Son... To unify and develop Vicem's brand, Vietnam Cement Industry Corporation has consolidated the common Vicem brand in all markets. Accordingly, Vicem Hoang Mai is assigned to manage the consumption of Vicem brand cement in Nghe An.

In recent times, VICEM Hoang Mai cement products have been supplied to many key national projects across the country and in Nghe An, the company's products account for a large market share. In 2017, it is expected to consume about 1.4 million tons in Nghe An market (accounting for over 60% of the province's cement market share).

Hoang Vinh