Legendary Peugeot returns to Vietnam with three scooter models

French motorcycle manufacturer Peugeot has officially entered the Vietnamese market with three scooter models. The main Peugeot Django model is priced from 60 to 80 million VND, competing with Honda SH.

Within the framework of the Vietnam Imported Car Exhibition (VIMS 2016), the French motorcycle company Peugeot opened a booth to introduce its products and announced its return to Vietnam, after more than 50 years of absence.

According to Mr. Xavier Casin, Director of Peugeot Motocycle Vietnam and Southeast Asia Representative Office, at present, Peugeot is only targeting the high-end scooter segment. This means that the French motorcycle company will have to compete with the Honda SH model and Piaggio's high-end scooter lines.

Peugeot aims to compete in the premium scooter segment.

Three models available in Vietnam include Peugeot Django, designed for women, and the Citystar maxi scooter exclusively for men.

Finally, the Speed ​​Fight small-wheeled scooter has a sporty design, suitable for men. What is special is that this model has never appeared on the world market. Peugeot chose Vietnam as the first market to launch this model.

All three car lines are imported completely from France.

Vietnam has become the world’s fourth largest motorcycle market, after India, China and Indonesia, with sales of about 3 million units per year. Most major global motorcycle brands are present in Vietnam.

The three models available in Vietnam are imported from France. In the near future, the company will import spare parts and assemble them in Vietnam.

Vietnam is the first market in the world to launch this car line.

Peugeot is a long-standing French brand, founded in 1810. Initially, the company only produced coffee grinders and bicycles. Later, the company grew and produced bicycles, motorbikes and cars. The lion logo was first used in 1858.

Before 1975, Peugeot was known to many Vietnamese people for its expensive bicycles or luxury cars for the rich.

According to Zing