Media Crisis: Turn Fire into Fireworks

To summarize in a figurative way, we can link crisis communication management with firefighting.

When it comes to media management or media crisis management, perhaps no book can fully record it, especially in today's social media era. To summarize in a figurative way, we can link media crisis management to firefighting.

The burning house will be the brightest house in the village, all eyes, all focus, all attention are on it. This is also an opportunity to turn the fire into brilliant and magnificent fireworks. Illustration photo

1. Prevention is better than cure, but there will still be a fire.

Everyone knows that Prevention is better than Cure. But no matter how much prevention is done, no one can claim that they will never have to face a fire. In this world, there are countless phenomena that occur due to objective factors, such as electrical short circuits, gas leaks, or a guest coming to your house to smoke and accidentally throwing the half-smoked cigarette somewhere, or even someone intentionally throwing fire into your house, or maybe your neighbor's house catches fire and spreads to your house.

The same goes for businesses. Any management accident related to personnel, products, services, or due to partners, natural disasters, or "dirty" play by competitors can create a fire of a media crisis.

2. Fire extinguishing speed

When a fire is detected, speed is of the essence. Every fire starts with a small flame and then spreads. A small flame can be extinguished by a gust of wind, but for a large fire, strong or weak winds only spread the flame and make it more fierce.

3. Origin of the fire

Fire starts from somewhere, put it out right there. Fire on Facebook, put it out on Facebook, fire on the newspaper, put it out right there, fire on customers, partners, in nature… the same. Absolutely do not bring a fire from one place to another to put it out.

4. Firefighting tools

Use water, sand, cloth, or whatever, but do it yourself, show your face, absolutely do not use the "third reply" tactic (hire a third person to solve the problem). Whatever material is used, there must be an apology in it. An apology does not necessarily affirm right or wrong, gain or loss, victory or defeat, but it is certainly a way to affirm respect and appreciation for the relationship between the business and the customer.

The apology should be made at least twice, at the beginning and end of the crisis management campaign.

5. Don't put out harmless flickering flames.

Firefighters are the same, after extinguishing the fire god, they do not need to put out the harmless embers because they will go out by themselves. Crowd psychology is the same, easily controlled, easily influenced and very forgetful, very forgetful.

6. Turn Fire Into Fireworks

The burning house will be the brightest house in the village, all eyes, all focus, all attention will be on it. This is also an opportunity to turn the fire into a brilliant and magnificent fireworks display.

To do this, there is no specific formula, it is much more complicated than the psychology of wives. However, the most obvious factor to do this is to solve steps 1 to 5 within 24 hours.

According to Infonet