Promotion with "unique" tricks

After a period of "sitting still", recently, real estate businesses in Ho Chi Minh City have launched many apartment products with unprecedented promotions and discounts.

Since mid-March, the real estate market in Ho Chi Minh City has witnessed an explosion in project launches, especially in the mid-range apartment segment by many real estate companies.

According to press reporters, in addition to launching many forms of promotions such as buying a house and getting gold, buying land and winning land, etc., the most popular form of promotion currently applied is the policy of supporting bank loan interest rates.

Quang Thai Apartment Project

Recently, Hoang Anh Saigon Real Estate Company opened for sale the Quang Thai Apartment Project (Tan Phu District). With the selling price from 13 to 15 million VND/m2 along with the policy, when buying an apartment, customers only need to pay 50% of the apartment value to receive the house immediately, the remaining 50% will be paid in installments within 2 years with an interest rate of 0%.

Mr. Doan Chi Thanh, Director of Hoang Anh Saigon Real Estate Company, said that this policy has hit the psychology of customers, so after only nearly 2 weeks, 70 out of 140 apartments for sale this time have been registered to buy.

At the “Settling down week” forum recently held in Ho Chi Minh City, more than 20 apartment projects in districts were offered for sale by investors. The Saigon Moi project (District 7), previously offered for sale at a price of 970 million VND/unit, has now been reduced to 873 million VND/unit with a policy that customers only need to pay 40% of the apartment value in advance, will receive the house to live in and the remaining amount will be paid in installments within 1 year.

The 4S Riverside Linh Dong Apartment Project (Thu Duc District) invested by Thanh Truong Loc Company has an even more "unique" sales policy. Accordingly, when buying an apartment, customers only need to pay 30% of the apartment value, the remaining 70% will be paid in installments in the form of paying one square meter per month. In addition, the project also offers special incentives for customers who are officials and employees receiving state salaries, when buying an apartment, they will receive a 15% discount compared to the announced price. Similarly, Thu Duc Housing Development Company offers two projects, Truong Tho (Thu Duc District) and Phuoc Binh (District 9), at a price of 14.8 million VND/m2 (for Truong Tho Project). When buying an apartment, customers only need to pay 50% of the apartment value in advance to receive a 5% discount and receive the house immediately; The remaining amount will be paid by customers in installments within 12 months with a 50% interest rate support policy from the bank.

Meanwhile, Hoa Binh Company offers Era Town Apartment Project, with a price of 1.1 billion VND/apartment with a promotion that customers who buy a house will receive 2 taels of gold; Long Phung Apartment Project (Binh Tan District) offers a price of 11.9 million VND/m2 with a 50% interest rate support for 5 years without proof of income...

Mr. Nguyen Xuan Loc, General Director of Techcom Real Estate Company, said that customers now understand the market very well and have many options to choose from, so they do not pay much attention to promotions, but only care about the location and real value of the project. "The most important thing to sell a product at this time is to have a good location and the investor must demonstrate financial capacity to complete the project and hand over the house as committed to the customer," Mr. Loc commented.

According to Bao Dautu