Spreading the Van Phan fish sauce brand
(Baonghean.vn) - 2017 was a successful year for Van Phan Dien Chau Seafood Joint Stock Company. It affirmed the Van Phan fish sauce brand in the domestic and international markets.
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| Van Phan fish sauce participates in fair in Korea. Photo: Thanh Thuy |
Reporter:Could you please tell us about the outstanding results the Company achieved in 2017?
Mr. Vo Van Dai:It can be said that 2017 was a year of great success for the Company: The Company purchased more than 1,000 tons of fish and 350 tons of salt, ensuring enough raw materials for production in 2017 and reserves for 2018. After the first 11 months of 2017, revenue reached 88% of the yearly plan (14.5 billion VND)...
In recognition of the Company's efforts, the Minister of Finance awarded the Company a Certificate of Merit for its achievements in tax declaration and payment in 2016; received a trophy and certificate at the Ceremony to announce and honor outstanding national rural industrial products in 2017 organized by the Ministry of Industry and Trade; was honored in the category of business initiatives with low-income people in the Gala En Xanh - Honoring business initiatives for the community. In particular, the Vietnam Farmers' Association awarded the Cup to honor outstanding agricultural products in 2016.
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| Van Phan Dien Chau Seafood Joint Stock Company received the Third Class Labor Medal from the President on the occasion of its 70th anniversary of establishment and growth. Photo: Archive |
Mr. Vo Van Dai:Identifying and affirming the brand is the right and vital step of the Company. In 2017, the Company actively participated in many seminars and fairs with the aim of bringing safe fish sauce products to consumers.
Typical examples include the Conference on connecting product consumption, strengthening linkage activities in the Vietnamese goods supply chain, sustainable support between manufacturing enterprises and consumers; Workshop on enhancing the social impact of enterprises and the 3rd year EFD Summary; Signing ceremony on product price subsidy with the Chairman of the Vietnam Agricultural Trade Union and Opening of the Safe Food and Agricultural Products Distribution Center in Hanoi. Participating in the Union Welfare Program, helping workers reduce difficulties... From there, Van Phan fish sauce products of good quality are delivered to consumers nationwide.
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| Van Phan fish sauce is processed according to traditional methods. Photo: Thanh Thuy |
Reporter:On December 15, 2017, Van Phan Dien Chau Seafood Joint Stock Company celebrated its 70th anniversary and received the Third Class Labor Medal from the President. This is an important milestone that contributes to affirming the position and brand of Van Phan fish sauce over the past 70 years. Could you tell us about the future direction of the Company?
Mr. Vo Van Dai:In the coming time, the Company will continue to invest in building infrastructure, researching and applying new science and technology to process more products that are eligible for export to highly developed countries from local raw materials.
In addition, the Company will focus more on joint ventures with domestic and foreign partners to diversify Van Phan's products to suit consumer tastes. By the end of 2018, Van Phan fish sauce will cover all northern provinces, with sales reaching the TOP 5 largest branded fish sauce processing enterprises in northern Vietnam.
Reporter:Thank you for this conversation!
