The reason why Vietnam is the only country in Southeast Asia that has not bought the copyright of World Cup 2018

VTV announced that it will not buy the copyright of World Cup 2018 at any cost. This is completely reasonable and should be so when a leader affirmed that if it did, the station would lose 90%.

The World Cup is truly a spiritual dish, but to bring a dish enjoyed by the whole world to Vietnam must belong to the business category.

Just a little sad, then added with concern, at this time the whole world has scheduled the specific broadcast of each match, but in Vietnam, the negotiation with the partner to buy the copyright of World Cup 2018, with information from VTV is that despite efforts, it has not gone anywhere!

The problem, since 2 years ago when VTV entered into negotiations and until now, has only been wrapped up in the word MONEY. And it must be said right away that, to buy the rights to broadcast live 64 matches taking place in Russia, other countries also only go through the same... path (money).

Even Laos and Cambodia, which are more limited than us, have settled down. It can be said that because they are subsidized by FIFA, they have to spend less. However, because they are poor, they spend less, but they still have to spend a sum of money which is still a lot for "poor people".

Vietnam used to enjoy the same thing, until 4 years ago it was said to have "escalated" from 3 million USD (World Cup 2010) to 7 million USD and for World Cup 2018 the partner demanded double that amount?

There have been questions about why we are being asked to pay such a steep increase, when Vietnam has not made any big leaps in the past 4 years. Looking at our friend Singapore, the amount they spent this period, 18.6 million USD, is only slightly higher than the 2014 World Cup, approximately 18 million USD.

Other countries also do not increase as rapidly. Not to mention, looking at the "giants" of the world, there are many countries that even neatly solve the problem of buying the World Cup television copyright up to 8 years later.

Specifically, in Canada, with CTV, TSN has the rights to broadcast the 2018 World Cup, 2022 World Cup, and 2026 World Cup consecutively. In the US, Fox and Telemundo have also "finalized" the World Cup taking place in Qatar. In the UK, BBC and ITV also have the same rights to the 2022 World Cup. Same with Brazil,...

Knowing that we are different from others, but looking at the world, Vietnamese audiences still cannot help but crave. VTV makes football fans anxious about whether they will be able to watch the 2018 World Cup officially. Because even when the station is absent, although sad, Vietnamese fans will definitely "search" to watch the biggest football tournament on the planet that only happens once every 4 years.

Some people think that VTV not being able to buy the copyright for the 2018 World Cup might be a good thing, because from there we can understand a lot of things, the key question is why a country that is so passionate about football cannot buy the broadcasting copyright?

Heavy losses, so here's a business lesson... Looking at Singapore again, the 2018 World Cup marked the first time three units joined hands to "do business". Or Thailand, where 9 businesses pooled money to buy copyright...

If so, just believe in the dramatic 89th minute, with VTV's great efforts, the 2018 World Cup copyright story ended with good news, and of course VTV's system with VTVcab and K+ was ready before that...

At that time, the World Cup was coming to everyone's house, if VTV had to suffer heavy losses, it would be a pity...