Mai Linh Nghe An: Elevating the brand "For the green color of life"

(Baonghean) - With the goal of "For the green life", Mai Linh Nghe An, in addition to improving service quality and ensuring business efficiency, also actively participates in social activities. In the 2015 season, Mai Linh Nghe An continues to accompany the 19th Youth - Youth Football Tournament - Nghe An Newspaper Cup... Mai Linh Nghe An is striving to bring the brand closer and more friendly to life.

This summer, Mai Linh continues to be one of the units accompanying Nghe An Newspaper to organize the 19th Nghe An Newspaper Cup Youth-Individual Football Tournament; a social activity of the enterprise to share responsibility, enhance the brand, and bring the product closer to the community. Having only been present in Nghe An market for 12 years, Mai Linh Nghe An has made great strides in terms of vehicle fleet size as well as service quality and product brand.

Mai Linh Taxi is always ready to serve customers. Photo: Sy Minh

Now, people in areas where Mai Linh taxi is "covered", when needing taxi service, do not forget to "call Mai Linh" at the hotline number: 0383.575757, because of the sympathy with the characteristic green color - "the green of life" on each vehicle, and most importantly, customers are familiar with using the best service with a team of drivers with professional service style, reasonable prices.

Representative of Mai Linh Taxi Company gives gifts to poor households in Que Phong: Photo: Quynh Lan

When it first entered the Nghe An market, Mai Linh Nghe An had only 10 vehicles, revenue of about 1 billion VND/year, and a rented headquarters on an area of ​​300m2, hidden deep in the alley; now the business has grown to a scale of more than 600 vehicles (60 times higher), revenue in 2014 reached over 220 billion VND, creating jobs for over 1,100 workers with a salary of nearly 5 million VND/person/month. Mai Linh Nghe An is always in the top 25 enterprises that pay taxes promptly, fully and in large amounts in Nghe An province, and has been awarded a Certificate of Merit by the Provincial People's Committee and the Provincial Tax Department. Currently, after more than 10 years of starting a business, the mark for Mai Linh Nghe An to enter a new stage of development is that the business has just put into use a new, spacious 5-storey headquarters, located on an area of ​​5,300m2, including a factory, campus, and landscape in a beautiful location in Vinh City...

One very important thing for Mai Linh Nghe An to always strengthen its brand is that in addition to the systematic business management and professional services, under the leadership of the Party cell, after 4 years of establishment (the Party cell was established on September 19, 2011), the Party cell has demonstrated its leadership role and orientation for business development. Recently, the Party cell of Mai Linh Company Limited held the 2nd Congress, setting the goal of building Mai Linh Nghe An Company Limited into one of the leading units of Mai Linh in the North; ensuring jobs, income and living standards for workers, ensuring the operation of all means of operation. It can be said that the systematic organization structure through the establishment and operation of the Party cell, the trade union, and the youth union shows that Mai Linh Nghe An is aiming for an enterprise with a high sense of party spirit, organization, and the value of sustainable development.

At the recent Party Congress, the intelligence of the Party cell was promoted and to achieve the above goal, the main tasks and solutions in the coming time were clearly stated, which is based on the annual plan targets approved by Mai Linh Group in the North, the key task is to do passenger transport business by taxi, rental cars and airline ticket sales services. In which, it is emphasized that the Party cell coordinates with the company's leadership to focus on leading the organization of the right personnel structure for the right person, ensuring the quantity and quality to meet the requirements of the task, promoting safety when participating in traffic, thoroughly educating Party members and employees on professional qualifications, style and service attitude. At the same time, actively grasp the market, have timely solutions suitable to the fluctuations of each stage, improve service quality, do well in marketing to attract customers, compete fairly with taxi transport companies in and outside the province....

It can be said that at Mai Linh Nghe An Company, the Party cell promotes the pioneering, exemplary role of the core staff and Party members, focuses on promoting business, actively participates in social activities and becomes the motto of operation, demonstrating the vision and heart of the enterprise. The company has always paid attention to the psychology of customers who want to stabilize prices when using the service. Therefore, recently, despite the continuous increase in gasoline prices, the transportation fares of the enterprise remain stable, without any change. According to the Company's leaders, if gasoline continues to increase in the coming time, the enterprise will have a plan to review costs to propose a price adjustment plan and will publicly announce it specifically to customers.

Thus, on the one hand, constantly improving service quality, always accompanying and sharing with customers and having specific and systematic goals and directions in leadership, direction and management of the enterprise, with the current market share of customers accounting for nearly 60%, it can be said that Mai Linh Nghe An is striving for a growth target of 70% within reach. Mr. Ho Dinh Viet, Party Cell Secretary and Director of the Company said: "Recently, the Party Cell Congress has determined the goals, tasks and solutions for the whole period and accordingly, the Board of Directors will specify on the basis of understanding the market to build and implement business strategies for each year. Mai Linh Nghe An determines that if we want to achieve the goal of becoming one of the leading units of Mai Linh in the North, we will continue to build and create human resources who are dedicated to their profession, committed to the company, overcome difficulties, continue to build and promote Mai Linh culture to maintain the trust of the people".

Hong Son