Masan owns many strong brands trusted by domestic and foreign consumers.

Building strong domestic brands

Recently, on December 20 in Hanoi, the MEATDeli brand - European-standard chilled meat of Masan MEATLife Joint Stock Company (a member company of Masan) was honored in the Top 10 Trusted Consumers in Vietnam 2024 - Agricultural Products, Food and Beverages, Retail Chains Group. This is the 5th consecutive time that MEATDeli has participated in this prestigious award.

The “Trust Vietnam” program organized annually by Vietnam Economic Magazine has become a prestigious event, aiming to connect manufacturers, distributors and consumers. This year, with the theme “Sustainable consumption, Positive brands”, the program sets strict criteria, focusing on honoring brands that not only focus on social responsibility but also bring practical value to consumers.

In addition, last September, Vietnam Report Joint Stock Company announced the Top 10 prestigious food industry companies in 2024. In this list, Masan's branded fast-moving consumer goods segment, Masan Consumer, held the number one position, in the sauce, spice, and cooking oil industry group.

The Top 10 Prestigious Companies in the Food and Beverage Industry in 2024 are built on scientific and objective principles. Companies are evaluated and ranked based on 3 main criteria: Financial capacity shown in the most recent financial report; Media reputation is evaluated using the Media Coding method (coding articles about the company on influential media channels); Survey of research subjects and stakeholders conducted in August 2024.

Earlier this year, CHIN-SU (a brand of Masan Consumer) was named in the category of “Golden Brand of the Youth” at the 4th Ho Chi Minh City Golden Brand Awards 2023 organized by the Ho Chi Minh City Department of Industry and Trade in collaboration with Saigon Economic Magazine. Masan Consumer was listed in the Top 32 excellent brands receiving the Golden Brand award.

Owning many strong brands and receiving prestigious awards is a testament to Masan's tireless efforts in diversifying products, creating and improving to meet the increasingly diverse needs of consumers.

Bringing Vietnamese brands to regional and international markets

Not only building a domestic brand, in recent years, Masan has also introduced unique flavors of Vietnamese cuisine to the world such as: CHIN-SU chili sauce, Omachi noodles, Vinacafe coffee... These products not only have Vietnamese values, but also suit the tastes of users in different markets, and meet international export requirements.

The year 2024 marked a special milestone for CHIN-SU chili sauce when this brand reached the Top 1 on the Korean e-commerce platform Coupang. Not stopping there, last November, CHIN-SU shone, appearing majestically on a giant billboard in Myeongdong - the largest shopping paradise in Seoul, Korea and the Glico sign area - the symbolic location of the bustling culinary district Dotonbori, Osaka, Japan. Most recently, CHIN-SU Pho Story joined hands with Vietjet Air to bring instant pho combining the essence of traditional pho and modern technology to an altitude of 10,000 meters, conquering diners on all domestic and international flights.

In the context of Vietnam's agriculture constantly changing with modern and sustainable production models, domestic consumers have increasingly access to clean and high-quality agricultural products. Masan-WinEco's vegetable, root and fruit sector is a pioneer in developing high-tech, clean and sustainable agriculture in Vietnam. With the philosophy "Health starts with what we eat", WinEco has been affirming its leading position for nearly a decade.

On December 20, at the Ceremony to announce the Trusted Products and Services, WinEco was honored in the Top 10 impressive products and services in 2024. This is an annual award organized by Vietnam Economic Magazine since 2006.

In the third quarter of 2024, WinEco marked an important step forward in its journey to the open sea. More than 90 tons of glass lettuce were exported to Korea - one of the "difficult" countries and extremely strict with regard to export products. This event further affirmed the quality of WinEco's agricultural products. In 2025, in addition to focusing on developing the domestic market, WinEco will continue to orient exports to other potential international markets such as Europe, Japan and China. Next year is expected to be an important milestone, affirming the pioneering role of the enterprise in the domestic and international markets, while contributing to increasing the value of Vietnamese agricultural products.

Since the beginning of the year, in addition to the awards from the trust of consumers, Masan has also been continuously voted and honored by many prestigious domestic and international organizations at prestigious awards such as: Best Place to Work in Asia 2024 (HR Asia Award); Top 500 Leading Enterprises in Southeast Asia (Fortune Magazine); Top 50 Most Effective Enterprises in Vietnam 2024; Top 50 Sustainable Development Enterprises 2024 (Investment Bridge Magazine)./.