"A cultural feature of Hanoi"

(Baonghean) - Hanoi - the love and nostalgia of many people, the land where cultural and culinary quintessence converge. The unique and indescribable flavor of Hanoi beer has permeated the blood and flesh of many people. Many times I wondered why Hanoi, a civilized, elegant and meticulous capital, still has many places that keep the traditional light blue glass jars with glass bubbles imprinted on them?... Later I understood that it was that which created "a cultural feature of Hanoi".

Going back in time, in 1890, the 19th century, the French came to Hanoi and built the Hommel brewery to serve their needs. Since then, Hanoi began to have a new beer line that blends with the ups and downs and culture of Hanoians. Hommel is the predecessor factory of today's Habeco - Hanoi Beer Alcohol Beverage Corporation. With over 100 years of age, Hanoi Beer today is the beer company with the longest history of development in the Vietnamese beverage industry.

Back to the story of the beer cup, it is a cup without a handle, the mouth of the cup is larger than the bottom, on each layer of glass there are still pits and bumps of glass bubbles. It is probably not a coincidence that Hanoi draft beer in many places is still loyal to this type of cup. In the years when the country was in difficulty and subsidized, a cup of Hanoi beer was a luxury gift. My friend told me that there was a time when the country was in difficulty and could not import some of the beer ingredients, there was a time when Truc Bach beer - the first brand of Hanoi beer (produced on15/8/1958) had to stop production, which certainly left regrets for many people. Much later, to celebrate 1000 years of Thang Long - Hanoi, responding to the expectations of the capital's people, Truc Bach beer reappeared on the market.

As a beer company with a tradition of more than 100 years associated with the history of the capital and the country, Habeco wants each of its products to be a work of art, with cultural significance, reflecting the soul and unique character of the Vietnamese people. And not only Truc Bach beer, Habeco is very diverse in products: draft beer, Hanoi bottled beer, Lager beer, draft beer in 2-liter kegs... With the right bitterness of a delicious premium beer thanks to the noble Saaz hops; the cool golden color of Hanoi beer is forever a drink to remember and return to the memories of a difficult, arduous but glorious and heroic period that Hanoi beer has gone through, increasingly developing and becoming a cultural feature of Hanoi people.

Five years ago, a much-anticipated factory sprang up in Nam Cam Industrial Park, located on an area of ​​23 hectares, becoming the locomotive of the largest industrial park in Nghe An and a highlight on National Highway 1A passing through Nghi Loc district. Hanoi - Nghe An Brewery is the result of cooperation between Hanoi Beer Alcohol Beverage Corporation and Vietnam - Laos Economic Cooperation Corporation. It is a project to celebrate the 120th birthday of President Ho Chi Minh and Hanoi - Nghe An Brewery is the 23rd factory of Hanoi Beer Alcohol Beverage Corporation in Vietnam.

Hanoi - Nghe An Beer Joint Stock Company was established in April 2008 with a total investment of over 600 billion VND, using advanced German technology. The company's main products are canned beer and bottled beer. The canned beer line has a capacity of 30,000 cans/hour, the bottling line has a capacity of 20,000 bottles/hour and the draft beer product line has a capacity of 120 kegs/hour, always meeting the demand during peak season.

Up to now, after more than 4 years of stable production, overcoming many difficulties in a new market, the factory's revenue and output still ensure growth. Beer output in 2013 reached 49 million liters, revenue reached 820 billion VND, up 22% compared to 2012, paying the budget 330 billion VND. In 2014, beer output reached more than 50 million liters, revenue reached more than 830 billion VND, paying the budget over 335 billion VND. The factory created stable jobs for 130 officers and employees, mainly children of Nghe An. In 2014, Hanoi Beer Nghe An Joint Stock Company actively participated in charity activities in the area.

In production, the Company always focuses on food hygiene and safety, environmental sanitation. Currently, the Company has a wastewater treatment system that meets standards. Beer products have stable quality and are under the strict supervision of Hanoi Beer - Alcohol - Beverage Corporation. Hanoi Beer has become a familiar drink in festivals, holidays, family holidays, friends' holidays of Nghe An people...

In the last days of the year, Hanoi - Nghe An Beer Factory is rushing to increase productivity and production output. White columns of smoke rise high, giving off the aroma of beer. In the workshops, the lights are bright, workers are working overtime, bottling and canning lines are operating at full capacity. Beer cans flow out on conveyor belts, then into cardboard boxes, and automatic crates. Outside, trucks come in and out to "pick up" goods. An urgent atmosphere for the main business season of the year.

To maintain the famous brand, the strategy throughout the development process of the Company is "Continue to invest resources; promote advantages; expand and maintain the market, care for the material and spiritual life of employees, ensure high efficiency in production and business; fully contribute to the obligations to the State and pay attention to humanitarian and charitable work". This has affirmed the efficiency and quality that have been improved in all areas of the Company's operations. This is also the key to the success of Hanoi - Nghe An Beer Joint Stock Company, contributing to honoring "a cultural feature of Hanoi".

CL