Nghe An promotes trade and advertises OCOP products
(Baonghean) - There are over 22,000 food production facilities, abundant and diverse sources of goods, however, due to many reasons, Nghe An agricultural products have not really entered large and stable markets, especially OCOP products.
The gap between "supply" and "demand"
Nghe An currently has 780 cooperatives, of which about 46% operate effectively, have many safe products, have origin, have stamps, labels, barcodes of goods that ensure standards. By the end of 2019, the whole province had 48OCOP productsRated 3 stars, 4 stars.
In order to find output for products, many activities connecting supply and demand of goods have been implemented by the province, local departments and branches. Recently, in July 2020, the Conference on connecting the consumption of safe agricultural, forestry and fishery products with the participation of more than 50 enterprises in the whole province was organized by the Department of Agricultural, Forestry and Fishery Product Quality Management of Nghe An, aiming to connect the Nghe An supermarket channel system such as MM Mega Maket, Big C, Vinmat+, Maximark... and agricultural product trading and consumption units with production and processing establishments.
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| Leaders of the Department of Agricultural, Forestry and Fishery Product Quality Management inspect packaging and labels of Nam Dan soy sauce products. Photo: Phu Huong |
This is one of the agricultural product promotion and trade promotion activities organized by the unit this year. From there, production facilities have the opportunity to learn and grasp the requirements, necessary standards as well as the order and procedures to be able tobring agricultural products to supermarketslarge and vice versa, consumer businesses can connect and find stable sources of products.
“Nghe An agricultural products are diverse, abundant, and of good quality; products of large corporations producing and processing in Nghe An such as TH Milk, Vinamilk, Masan... have built brands and reputations with domestic and international consumers, which have positively impacted other products. Recently, many OCOP products have built reputations. Trade promotion activities, advertising, introducing, searching for markets outside the province as well as connecting product consumption in the province are receiving attention.
Production and processing facilities that ensure quality and food safety are supported if they need to introduce and promote their products. Up to now, some products such as veal ham, oranges, tea, medicinal tea, Nam Dan soy sauce, fish sauce, dried seafood products... have been widely introduced and consumed, and have been accepted by large enterprises such as BigC, Vingroup, Lotte... to sell throughout the system...
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| Some products such as veal ham, oranges, tea, medicinal tea, Nam Dan soy sauce, fish sauce, dried seafood products... have been widely introduced for consumption. Photo: document |
However, it has not really met the requirements of connecting and consuming products, Nghe An agricultural products have not really entered large supermarkets, have stable consumption sources and high value. Besides objective reasons, the production and consumption process of our products still has many shortcomings. Not only is production fragmented and small-scale, the processing sector, especially deep processing, is still limited; but the design and packaging of products have not been innovated, and the marketing, promotion and introduction of products are still limited", Mr. Nguyen Van Ha - Head of the Department of Agricultural, Forestry and Fishery Product Quality Management shared.
Promote products
Unlike products from large enterprises, agricultural products produced and processed by cooperatives, small businesses and households, which account for about 70% of daily consumer food products, still face difficulties in selling their products. Meanwhile, "our demand for clean agricultural products is very large," said Mr. Nguyen Cong Viet, Director of a supermarket in Nghe An.
According to consumer units, to be able to enter the supermarket system, agricultural products must ensure quality, output and necessary documents according to State regulations. However, small production facilities have not paid much attention to product promotion, very few facilities are willing to participate in activities.trade promotion, exhibitions to find markets. The majority of people still produce and process their own products, but do not have the habit of producing and processing according to market signals and products that the market needs.
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| Bamboo products under the Tra Lan Bam bo brand are on sale at the North Central Vietnam trade fair. Photo: Tran Chau |
To bring agricultural products to stable markets and large supermarkets, production facilities must prioritize product quality and not let customers lose confidence in the products.
Mr. Nguyen Van Ha - Head of the Department of Agricultural, Forestry and Fishery Product Quality Management said: "In the coming time, we will continue to seek support from specialized agencies under the Ministry of Agriculture and Rural Development to grasp the domestic and international market situation; closely coordinate with the Department of Industry and Trade to promptly remove difficulties, support localities, organizations and individuals in consuming agricultural products. Organize participation in international agricultural fairs and exhibitions of agricultural products organized by the Ministry of Agriculture and Rural Development in Hanoi and key provinces and cities.
At the same time, establish trade promotion delegations to seek out markets outside the province and introduce products to large business corporations. Focus on product promotion; concentrate on improving product quality, food safety, packaging, labels, traceability, product brands; strengthen trade promotion activities, actively participate in trade fairs to introduce products originating from Nghe An to the market.
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| Cua Hoi's traditional fish sauce products participating in the fair are sought after by many people. Photo: Tran Chau |
“Districts and OCOP production facilities need to focus on building cooperatives and cooperative groups to link production and product consumption; select products that are local advantages, but must be based on market demand. Focus on applying VietGAP, GlobalGAP, HACCP... in production; invest in packaging, labels, and product traceability stamps to meet current consumer demands and tastes. In particular, it is necessary to closely coordinate with the Department of Industry and Trade and the Department of Agricultural, Forestry and Fishery Product Quality Management to receive advice and support in finding product outlets.
