Efforts to bring Nghe An goods to foreign markets

ACCESS TO THE NORTHERN MARKET

Nghe An's products, especially in the agricultural sector, are very diverse, ensuring requirements on form, design, quality, and are qualified to circulate in the market. Currently, there are 71 typical rural industrial products and over 200OCOP productsrecognized by the Provincial People's Committee. Some of these products ensure production scale and supply output to enter domestic commodity distribution chains such as processed fish sauce, lotus peanuts, lotus products, Pu Mat medicinal tea, green tea, Vinh oranges, aquatic products, seafood, etc.

However, to date the number ofNghe An productsare being consumed by major domestic distributors, serving the needs of consumers is still very limited. In order to create favorable conditions for Nghe An products to access the market in Hanoi and the Northern provinces, the Department of Industry and Trade has just organized a meeting with distributors of goods in Hanoi city, including: BigC Thang Long Trade Center, Lotte Mart, MM Mega Market Thang Long, Aeon Mall Long Bien Trade Center.

The Domestic Market Department of the Ministry of Industry and Trade and the Department of Industry and Trade of Nghe An province work to connect product consumption at MM Mega Market supermarket. Photo: TH

Participating in the product introduction this time are Nghia Dan oranges (1/5 Fruit Tree Agricultural Cooperative), Xa Doai oranges (Thien Son Orange Farm), turmeric starch, turmeric honey pills, soybean powder, cereal powder, tapioca starch (Binh An Agricultural Service Cooperative), Thanh Chuong green tea (Thanh Duc Agricultural and Tea Processing Cooperative); tea (filter bags, instant, extract) from Gynostemma pentaphyllum, Solanum procumbens, Gymnema sylvestre (Pu Mat Medicinal Materials Joint Stock Company);...

Through the working sessions, the distribution units approached the products of Nghe An province and assigned the department in charge of market research to approach, guide the procedures and methods to bring the products into the distribution system. Mr. Trinh Xuan Giao - Owner of Thien Son orange farm, one of the establishments with products participating in the introduction this time said: Enterprises and production units have been shared by the distribution system about the requirements for design, packaging, quality, methods and processes to bring goods into modern distribution channels. Currently, Xa Doai oranges of Thien Son farm that ensure Global standards have been entered into the supermarket system, but through such working sessions, it is an opportunity for enterprises and production facilities to review product quality management, thereby having specific strategies and plans to rectify, search, develop and expand their markets.

Introducing products manufactured by Nghe An enterprises to the distribution system in Hanoi. Photo: TH

The problem now is product quality management. Through such market research, production facilities have realized that in order to develop sustainably, they must research and change themselves. In particular, Thien Son orange products of our farm have met global standards and have been included in the consumption system of supermarkets such as BigC Thang Long, Lotte Mart, MM Mega Market Thang Long.

Mr. Trinh Xuan Giao - Owner of Thien Son orange farm

Currently, in addition to improving quality, Nghe An's establishments and enterprises have paid more attention to investing in product designs. Mr. Pham Van Hoa - Director of the Department of Industry and Trade said: Packaging standards have been improved to be more beautiful and eye-catching; packaging and product labels have been invested in accordance with standards; product preservation methods, product brand protection and quality-related paperwork have also received more attention from production and business units. Through trade connections, it has contributed to supporting businesses in grasping market trends and consumer tastes, thereby building more effective production and business plans.

Previously, in order for Nghe An's goods to reach the large market in Ho Chi Minh City and the southern provinces, at the Supply - Demand Connection Conference between Ho Chi Minh City and the provinces and cities on December 2, the Department of Industry and Trade also quickly announced the situation, provided information on the supply of goods, especially agricultural products of the province to the Department of Industry and Trade of Ho Chi Minh City, provinces, cities, associations, and enterprises to connect for consumption...

EFFECTIVENESS FROM CONNECTION, MARKET SEARCH

The prolonged Covid-19 pandemic has disrupted many supply chains; many markets, businesses, and stores have been forced to close. The circulation of goods is difficult, even within the province, leading to low purchasing power and difficult export markets. There are times when many agricultural products are harvested in large quantities, but purchasing power is only focused on a few groups of goods necessary for daily life and consumption, while other groups of goods are consumed slowly or are difficult to consume.

Many agricultural products of Nghe An are available in supermarket systems, meeting people's needs. Photo: TH

Faced with that reality, over the past year, Nghe An has implemented many solutions to develop the market in the province, promote the circulation of goods, and improve the connection between production and the market according to the supply chain to a number of localities across the country. Regularly coordinate with the Department of Agriculture and Rural Development and the People's Committees of districts, cities and towns to grasp the difficulties inconsumption of agricultural productsto deploy support solutions.

Thanks to that, at the time of implementing Directive 16+, some localities facing difficulties in consuming agricultural products have been resolved, such as Vinh city (vegetables, tubers, fruits, poultry eggs, livestock and poultry meat), Con Cuong district (all raw tea products have been consumed), Quynh Luu district (vegetables, tubers and fruits of all kinds have had stable purchasing sources), Nam Dan and Nghi Loc districts (vegetables, tubers and fruits have been consumed stably, traders have returned to access and consume products, supplying to people's markets in some neighboring localities), Hung Nguyen district has consumed about 400 tons of lemons.

Medicinal products of Pu Mat Pharmaceutical Joint Stock Company. Photo: Thu Huyen

The Department of Industry and Trade also supports, introduces, and connects agricultural products to commodity purchasing points for direct supply to Vinh city. Issues documents to the Ministry of Industry and Trade, Departments of Industry and Trade of provinces and cities; Provincial Fatherland Front Committee, socio-political organizations, provincial departments, branches, sectors, People's Committees of districts, cities, towns and establishments, enterprises supplying and distributing goods for coordination and implementation. Organizes work with large commodity distribution systems such as BigC, MM Mega Market, Winincomerce, Bibi green to connect and consume in the system...

Many working sessions have been effectively implemented by the Department of Industry and Trade such as: Organizing work in some coastal localities to grasp difficulties and obstacles in the consumption of fresh and frozen aquatic and seafood products, then promptly coordinating with the Trade Promotion Agency, the Domestic Market Department, distribution systems such as Winincomerce, Lotte, MM Mega Market to resolve and find sustainable output for aquatic and seafood products. Supporting and connecting Wincommerce General Trading Services Joint Stock Company (Winmart+ system) to organize a workshop to explore opportunities and cooperation in Vinh city.

At this time, Vinh oranges are entering the harvest season, organizing a live livestream program directly at the garden helps promote the image of Vinh oranges to domestic and foreign consumers. Photo: TD

Goods suppliers, supermarkets, and agricultural product chains in the area have connected and stably consumed a number of products, specifically: vegetables, tubers, and fruits of all kinds about 83 tons/day (of which about 50-60 tons are supplied to other provinces and cities); aquatic and seafood products about 7 tons/day; meat and egg products of all kinds about 6 tons/day. The main sources of agricultural products are taken from Vinh City, Nghia Dan, Quynh Luu, Do Luong, Anh Son, Quy Hop, Ky Son, Nam Dan, Nghi Loc, and Cua Lo Town.

The Department of Industry and Trade also advised the Provincial People's Committee to implement the Working Program with the Department of Domestic Market - Ministry of Industry and Trade, Wincommerce General Trading Services Joint Stock Company in Nghe An province to connect and consume Vinh orange products and other products of the province. At the working session, the Wincommerce system signed a cooperation agreement with 07 enterprises and organizations producing oranges, lotus peanuts, lotus products, aquatic products, seafood, medicinal products, clean vegetables... The leaders of the Department of Domestic Market and the leaders of the Wincommerce system expressed their views on continuing to care, support, and connect the consumption of Nghe An products to the distribution systems of goods nationwide.

Enterprises and distributors surveyed and selected OCOP products that met the criteria for inclusion in modern retail systems. Photo: Thanh Phuc

Promoting the positive results in connecting supply and demand, Mr. Pham Van Hoa said that these programs will continue to be maintained, improved and constantly innovated in the organization method by the Department of Industry and Trade to increasingly support businesses and cooperatives more effectively. In addition to the traditional form, the focus will be on online; promoting the application and consumption of products through major e-commerce sites in Vietnam such as Shopee, Sendo, Tiki, Lazada.

We also guide businesses to proactively research market demand, gradually modernize production, apply technology to strictly manage safe production processes, check product quality before selling to the market, ensure agricultural products consumed in the value chain meet domestic standards and those of importing countries. In particular, pay attention to guiding product production according to Global GAP, Organic, GMP, HACCP, ISO standards; thereby, implementing a number of production - distribution - consumption chain projects to create and develop markets and sustainable product consumption.

Mr. Pham Van Hoa - Director of Department of Industry and Trade