'Hot' seasonal Euro food services on the sidewalk

(Baonghean.vn) – The 2016 European Football Championship begins, which is also the time when Euro-related services on the sidewalks are bustling in the season…

Although it is the beginning of the Euro season, the refreshment and beer services that “follow” the trend are very popular. The customers are mainly young people and men who are “addicted” to football. The Euro matches usually fall at 8pm, 11pm and 2am, but the shops that offer football viewing services are still very crowded. Refreshment services for football viewing are flourishing during the Euro season, concentrated on Le Duan, Ly Tu Trong, Truong Thi streets, etc.

Because most customers want to find a public place to freely express their passion for football with friends. Mr. Bui Tuan Hiep, a student at Vinh University, also said: As a big football tournament, it only happens once every 4 years, so I decided to choose the football cafe on Le Duan Street as my destination. Coming here, I can both sit and enjoy the cool breeze and live in a passionate, exciting atmosphere, so even though the cost of refreshment services each night is a little more expensive than before, I still choose it.

Sidewalk refreshment stalls serving football viewing are flourishing.

Grasping this taste, restaurants, football cafes... have also increased their marketing campaigns to serve the "gods". Mr. Nguyen Canh Hau, owner of a football and refreshment shop on Le Duan Street, Vinh City, said: The shop is equipped with a projection screen to serve customers watching football. Therefore, even though it is only the beginning of the Euro season, the number of customers has increased 2-3 times compared to before. Food and drinks must be imported more than usual; tables, chairs, cups and glasses are also stocked in case of a large number of customers.

Because the matches lasted until almost dawn, the marketing service increased almost double compared to the original selling price. Sugarcane juice and coconut juice increased from 5 to 7 thousand VND/cup after 24 hours. The number of customers increased dramatically, thanks to which the income also increased; an average of 3-4 million VND/day. Although I had to stay up late to work overtime, this was an opportunity to help my family increase income.

Beer pubs serving football matches have seen a sudden increase in customers.

Sidewalk beer shops are also in the "profitable" season. To attract customers during the Euro, many beer shop owners on Vo Thi Sau Street have invested in large-screen TVs to serve football fans. The owner of a beer shop on Le Duan Street said: The number of customers coming to the beer shop during football matches has increased dramatically. Every day our shop serves about 400 customers. On average, the shop sells 8 kegs of beer (20 liters) per day, but in the past two days, sales have increased by over 20%. In addition to beer, accompanying snacks such as boiled peanuts, balut, grilled squid, etc. are also selling better.

Taking place over a month, Euro is not only an opportunity to satisfy the passion of football fans, but also creates many job opportunities, with attractive income levels for hundreds of business owners who rely on services that depend on the football season.

Nguyet Minh - Le Sau