Cars celebrate Tet early, new cars have been discounted to prevent unsold cars

The market seems to be bustling and crowded, but in reality, car companies have to work hard to sell a car. Discounts and promotions are inevitable. The psychology of buying new cars to go home and celebrate Tet makes the car market bustling at the end of the year. Companies launch a series of new models and try to reduce prices, promote... to attract customers.

In just the first 10 days of December 2014, there were 4 new car models, from super luxury to popular, launched in a row. Along with that, many other new car models also announced official prices and accepted orders.

First is the Rolls-Royce Ghost Series II, which after many days of hype was officially introduced to customers on December 3 in Hanoi, 9 months after its debut at the Geneva Motor Show (Switzerland). This model has a standard price of 17 billion VND.

Also on that "beautiful day", in another segment, Hyundai Thanh Cong introduced the new domestically assembled Santa Fe 2015 model.

Truong Hai, Toyota Vietnam and Ford Vietnam lead in car sales in Vietnam (illustrative photo).

Immediately after that, it was Truong Hai's turn to launch the low-cost, small-sized Kia Morning with a 1.0L engine version, priced at 324 million VND - one of the lowest-priced car models in Vietnam today.

Truong Hai Group then also launched the much-awaited model, Mazda3 2015 with 3 versions: 1.5 L sedan, 1.5 L hatchback and 2.0L sedan. This modern model is expected to help increase the company's market share in Vietnam in the near future.

In addition, some new car models have also officially announced their prices and accepted orders. Truong Hai announced the price of Kia Rio sedan from 490 to 550 million VND depending on the version. GM Vietnam Company announced the price of Chevrolet Cruze in sporty black color launched at the end of November is 682 million VND for only 50 cars.

In addition to launching new models, many car companies also offer year-end promotions to attract customers.

Not only launching many new products, businesses also promote and discount to attract customers who want to buy cars at the end of the year.

From the beginning of October to the end of December 2014, customers who buy a BMW car have the opportunity to receive a refund of up to 430 million VND. In December, customers who order a SantaFe 2015 will receive an iPhone 6. Mazda 3 2015 will also receive a 20 million VND discount for all 3 versions, applicable from December 10, 2014 to January 31, 2015. In particular, in December, 8 Kia car models will be discounted simultaneously, the highest being 50 million VND.

According to the Vietnam Automobile Manufacturers Association (VAMA), in November, total market sales reached 15,954 vehicles, up 7% compared to the previous month and up 57% compared to the same period last year. Domestically assembled vehicle production reached 11,591 units, down 1% compared to the previous month, while the number of imported vehicles increased by 37%, reaching 4,363 units. This is the 20th consecutive month that the number of vehicles sold in the Vietnamese market has increased compared to the same period last year.

In total, within 11 months of this year, the whole market consumed 137,602 vehicles, up 41% over the same period last year, of which passenger cars increased by 42% and trucks increased by 40%. Sales of domestically assembled vehicles increased by 33% and imported vehicles increased sharply by 76% over the same period.

It is forecasted that in 2014, the Vietnamese automobile market may reach 150,000 vehicles, an increase of 36% compared to 2013.

According to Vietnamnet