Deputy Prime Minister of the Government enjoys the "Essence of the Great Forest" festival

Attending the event were Mr. Truong Hoa Binh - Politburo member, Permanent Deputy Prime Minister of the Government; leaders of a number of ministries, branches, and central organizations; ambassadors and consuls general of foreign countries; local leaders and a large number of ethnic people of Dak Lak province.

Permanent Deputy Prime Minister Truong Hoa Binh joined the "Tinh hoa dai rung" street festival, an activity within the framework of the Buon Ma Thuot Coffee Festival 2019.

Speaking at the opening ceremony, Deputy Prime Minister Truong Hoa Binh emphasized that Dak Lak has long been famous for its fertile red basalt land, where rubber and coffee plantations abound, and is known as the coffee capital of Vietnam.

Coffee products of Dak Lak province, with the famous Buon Ma Thuot coffee brand and geographical indication, are present in more than 60 countries and territories around the world, contributing greatly to the total coffee export value of the whole country, contributing significantly to bringing Vietnam's coffee export turnover in 2018 to nearly 1.9 million tons, with a revenue of more than 3.5 billion USD.

2019 is an important year in implementing the 5-year Plan (2016-2020), the year to celebrate the 50th anniversary of implementing President Ho Chi Minh's Testament, a year with many favorable opportunities due to the renovation and international integration, but we also have to face many difficulties and challenges.

The Government's motto for 2019 is "Discipline, integrity, action, creativity, breakthrough, efficiency", therefore, Dak Lak province continues to promote the achieved results and needs to have truly breakthrough and more effective solutions to successfully complete the plan set out in 2019 and the 5-year Plan (2016-2020).

Street Festival - an important event in each Buon Ma Thuot Coffee Festival season, is always the most anticipated by locals and tourists.

To sustainably develop our country's agriculture and rural areas in general and the coffee industry in particular, Deputy Prime Minister Truong Hoa Binh suggested that Dak Lak and other coffee-growing provinces review the overall development of the coffee industry to suit the world market trend and ensure sustainable production conditions, promote restructuring of the coffee industry towards developing large-scale production, associated with product preservation, processing and consumption.

In addition, the province needs to encourage and attract private investment in coffee replanting, increase the application of science and technology, especially high technology, to increase productivity, quality, reduce production costs, and adapt to climate change; encourage the development of Vietnamese specialty coffee with the nature of high-class coffee with special flavors evaluated according to international standards to meet the needs and consumption trends of the world and increase the value of coffee trees, especially increasing direct profits for coffee farmers.

Along with that, the province needs to focus on investing in developing the processing industry, especially deep processing and post-harvest preservation in a modern direction.

To reach the goal of making Dak Lak a destination for world coffee, Deputy Prime Minister Truong Hoa Binh requested the province to focus on improving its capacity, doing a good job of communication, expanding the consumption market, strengthening connections with friends around the world to develop the socio-economy, and attracting more and more coffee lovers, experts, coffee producers and processors to this land of great quintessence so that Dak Lak becomes a world of coffee.

Performances at the opening ceremony of the 7th Buon Ma Thuot Coffee Festival 2019.

Deputy Prime Minister Truong Hoa Binh also suggested that central ministries and branches should be more active in supporting provinces in scientific research, creating policy mechanisms for coffee growers and coffee products; the Vietnam Coffee and Cocoa Association should promote its role as a bridge for provinces to share experiences for coffee trees and coffee products to develop stably and sustainably, creating many large brands with high reputation and healthy competition, bringing high economic benefits to localities and the whole country.

During the days of attending the Festival, delegates and visitors will have interesting experiences, immersing themselves in the aroma of coffee, joining in unique traditional festivals in the most beautiful moment of March in the Central Highlands. Dak Lak captivates people with its "sunshine, wind," the intoxication of Ruou Can wine and hospitality.

The 7th Buon Ma Thuot Coffee Festival will close on March 16, 2019./.