Quynh Luu builds brands and trademarks for 13 product lines

(Baonghean.vn) - To increase the value of goods and exploit strengths to increase production capacity and raise people's income, Quynh Luu district has just issued a project to build and develop commodity brands from 2016 to 2020.

Tan An fish sauce, An Hoa commune, one of the branded products that has been present on the market and is in the process of registering for protection.

Based on the survey, the district identified 13 key products and goods to build protective trademarks and brands, of which 3 brands are dried squid, pineapple and Quynh Luu deer antlers and 10 products with the Quynh Luu brand are protected at the Intellectual Property Office, namely Quynh Ngoc, Son Hai, Tan An fish sauce,fish sauce 559,Phu Thanh vermicelli (Quynh Hau commune), Quynh Doi incense; Thanh Mai spirulina; Su Chuyen taxi service; Hoan Cau mechanics, Luu Hong mechanics.

Quynh Luu dried squid is considered a product with a unique flavor and quality and is undergoing trademark registration procedures.

Along with issuing the roadmap, the district also assigned each unit that owns the trademark and brand to urgently complete its personnel and legal status to proceed with the construction of a dossier to submit to the competent authority for the procedures of trademark registration and protection. The total cost of implementation is about 2.5 billion VND, of which, on average, each trademark and brand costs from 200-250 million VND.

With a total herd of up to tens of thousands of deer, Quynh Luu Deer Antler products are being branded to gain a larger market share.

In parallel with building brands and trademarks, Quynh Luu strives to improve the uniqueness and quality of its products. 100% of products put into circulation on the market are inspected and licensed, ensuring food hygiene and safety./.

Nguyen Hai