Vietnam has the most promising milk brand globally.

Based in London (England),Brand FinanceAs a leading independent brand valuation consulting organization worldwide, it operates in 27 countries and territories. With its global network and extensive expertise, the organization plays a pioneering role in establishing international standards for brand valuation, and is trusted and chosen by businesses, investors, and management organizations around the world.

According to the recently released "Food & Drink 2025" report.Brand FinanceAccording to the announcement, Vinamilk continues to be the only Southeast Asian brand to be included in the Top 10 most valuable dairy brands globally, thereby strengthening the region's representative position on the world nutrition map.

Vietnam – thanks to the outstanding contribution of Vinamilk – has risen to 5th place and accounts for 5.8% of the total global dairy brand value, surpassing both the US (4.1%) and Finland (4.5%), countries with a long history in the food industry.

Notably, Vinamilk is considered the most promising dairy brand globally in 2025, with a significantly higher ranking than the "giants" from China and India.

This is the fourth year Vinamilk has been included in the Top 3 most promising dairy brands in the world since this ranking was first published. The ranking is based on strategic indicators such as customer willingness to recommend the brand, willingness to accept higher prices, confidence from financial experts, and long-term growth potential.

This is also the first year Vinamilk has been ranked AAA+, the highest level on the brand strength scale – indicating an extremely strong brand capable of maintaining and expanding market share, brand awareness, trust, and profitability superior to competitors. This ranking is on par with major dairy companies from India and Finland, and significantly higher than many leading names from Europe or the US. This has helped Vinamilk significantly improve its ranking on the global food industry map, becoming the only Vietnamese representative in the Top 30 most valuable brands.

Regarding the Brand Strength Index (BSI) – a foundational index for calculating brand value according to Brand Finance's methodology – Vinamilk is recognized among the Top 5 food brands with the highest brand strength index in the world in 2025.

“A well-managed brand not only delivers measurable value in attracting and retaining customers, but also enhances talent acquisition, strengthens investor confidence, and increases organizational agility. In today’s market, a strong brand is not just an asset – it’s a survival strategy,” according to David Haigh, Chairman and CEO.Brand Finance.

Continuously raising the bar – The secret to success.Vinamilk strengthens its brand. sustainable

For top global brands, ranking cannot be the result of a short-term marketing campaign. In Vinamilk's case, the core element lies in its consistent philosophy over nearly five decades: never compromising on quality – and especially in the last two years, this philosophy has been elevated to a comprehensive "continuously raising standards" strategy.

One of the clearest examples demonstrating this vision is the launch of the "white revolution" and the development of a farm system according to international standards, aiming for self-sufficiency in fresh milk raw materials since the early 1990s. To date, Vinamilk manages a leading dairy herd in the region, with over 130,000 cows cared for according to European Organic and Global SLP standards. This system not only ensures the quality of the milk input but also helps Vinamilk maintain a stable supply capacity, with a production of over 1.1 million liters of high-quality fresh milk per day.

Along with a comprehensive repositioning in 2023, this national brand also set itself the goal of establishing unprecedented standards in Vietnam. Its flagship product lines have been continuously improved with world-leading technology: dual vacuum technology to create Vinamilk Green Farm "fresh-locked" milk (preserving the original fresh taste), ultrafiltration technology to create a high-protein, calcium-rich, low-fat, lactose-free product line, and the first 6 HMO powdered milk product in Vietnam. This is not only product innovation but also contributes to raising nutritional standards in the market, creating momentum for other businesses in the industry.

The recent market context further strengthens Vinamilk's advantage. With consumer confidence shaken by counterfeit and substandard product incidents, brands with strict control systems from farm and factory to distribution, as well as those whose quality is verified by reputable international organizations, become the preferred choice. This is also how Vinamilk maintains consumer trust and loyalty – a crucial factor.Brand FinanceHighly appreciated when scoring with BSI.

Beyond its core quality, Vinamilk demonstrates flexible adaptation to new consumer trends, most notably the trend towards personalized consumer needs. Its product portfolio is continuously expanding to serve specialized customer groups: from gelato for the premium segment, Vinamilk Green Farm high-protein Greek yogurt and sparkling kombucha tea for young people who prefer a healthy lifestyle, to 9-nut milk and high-calcium soy milk for health-conscious customers.

Financially, Vinamilk maintains stable growth, strengthening its domestic competitiveness while expanding into international markets. Its presence on major retail platforms like Amazon in the US not only generates revenue but also increases brand visibility in demanding markets.

Ultimately, a sustainable development strategy is the "long-term leverage" that helps Vinamilk score points with consumers. Investing in the circular economy, environmentally friendly packaging, and efforts to expand "carbon sequestration tanks" not only strengthens the image of a responsible brand but also creates loyalty among environmentally conscious customers – a growing global consumer trend.