Industrial production: Rushing for the year-end market

(Baonghean) - The fourth quarter is the time when businesses step up production to prepare goods for the year-end market, especially for some products such as beer, milk, clothing, and construction materials because year-end consumption will increase sharply.

Product packaging at Trung Do Granite Brick Factory Photo: Nguyen Hai

Packaging materials such as cans, can lids, and paper boxes are brought to the warehouse in a synchronized manner, ready to best meet production needs. The company's leaders said that to stimulate market purchasing power, product prices are maintained stable, without increasing. At the same time, learning from previous years' experiences, this year the promotion program is divided into many prizes in beer crates to create opportunities for many customers to win with the joy of receiving lucky fortune at the beginning of the year. By the end of October, the company's output reached 40 million liters of beer of all kinds, revenue of 662 billion VND, and budget contribution of 281 billion VND. Currently, in-depth investment is being made to increase the capacity of phase II to 75 million liters/year, with a total investment of about 300 billion VND.

At Hoang Thi Loan Textile Joint Stock Company, at this time, more than 900 workers are working in 3 shifts, the production line is running at maximum capacity. Mr. Phan Xuan Hoi - Acting Director of the company shared: "In the 4th quarter, the weather and environmental conditions are favorable for production, so the company is trying to maximize product capacity, producing 1,300 tons of various types of yarn/month, meeting export demand to the markets of Egypt, Turkey, Korea, China. In the first 10 months of 2014, the company's export value reached 16 million USD, striving to reach more than 18 million USD by the end of the year and completing the planned target of 14,650 tons of yarn/year 2014, an increase of 13% compared to 2013".

In the field of construction materials production, the fourth quarter is considered the peak season due to a series of projects being rushed to completion for acceptance and settlement, and a series of new renovation projects to welcome Tet, which will create a large demand. With the market showing signs of improvement, Trung Do Granite Brick Factory continues to invest nearly 10 billion VND to install a new technology tile polishing line to save costs and increase production efficiency. Mr. Le Xuan Dat - Factory Director said: "Currently, the raw material source has been fully stored, ensuring production for the peak months at the end of the year, including 525,000m2 of various types of tiles, equivalent to a value of about 63 billion VND. Up to now, the production output of Trung Do Granite Brick Factory has increased by 10% compared to the same period last year. This result is partly thanks to the factory boldly producing new products such as digital tiles and high-quality glazed ceramic roofing tiles with beautiful colors and patterns, competitive prices, and well received by the market. This is also the motivation for 315 factory staff and workers to enthusiastically compete in production, meeting market demand well in the last months of the year. The factory always has reserve products worth approximately 120 billion VND".

According to the Department of Industry and Trade, in the first 10 months of 2014, the industrial production index increased by 10.79% compared to the same period in 2013. Of which, the processing and manufacturing industry increased by 12.13%; due to a number of new enterprises coming into operation and gradually stabilizing production, some products increased sharply such as milk, garments... In addition, the demand for construction increased dramatically from the beginning of the year, so some industrial products which are raw materials for the construction industry increased sharply such as bricks, cement... Some industrial products with an increase compared to the same period last year include: Milk of all kinds reached 98,229 thousand liters, an increase of 227.24%; knitted products 11,093 million pieces, an increase of 47.02%; cement 1,123.4 thousand tons, an increase of 25.11%; beer of all kinds 160 million liters, an increase of 7.82%...

The purchasing power of the market in the last months of the year has shown signs of improvement, but not evenly, mainly increasing in essential products. That shows that the economy is still not out of trouble, so consumers still have to consider when shopping and consuming.

Quynh Lan