Bustling tourism market on the occasion of April 30 and May 1

April 17, 2015 14:25

The 6-day holiday on April 30 and May 1 this year is considered a "golden holiday" for many families and also an opportunity for many travel and tourism businesses to start exploiting and implementing new tours.

With the long holidays, the number of tourists traveling on tours of travel agencies has increased rapidly. Many travel agencies have had to add more tours and services, but still cannot meet all the travel needs of the people. By mid-April 2015, many travel agencies had to stop registering tours for customers.

Du khách tham quan khu du lịch sinh thái Tràng An, Ninh Bình.
Tourists visit Trang An eco-tourism area, Ninh Binh.

The prominent tourism trend this year is low-cost tourism combined with airlines to stimulate demand and participate in tourism alliances to have good price support while still ensuring service quality, because the economic situation has not shown many signs of improvement.

A representative of Vietravel Tourism Company said that while the proportion of domestic and international tourism during the Lunar New Year did not differ much, during the April 30 and May 1 holidays, foreign tourism routes were somewhat more dominant, especially long-distance market routes with durations ranging from 6 to 8 days such as Japan - Korea, Europe, the United States, Australia, Turkey, etc., some routes grew by over 300%; the domestic and international tourism markets of short-distance market routes grew by 150 to 190% compared to the same period last year. It is expected that this year, Vietravel will serve about 20,000 visitors, an increase of 50% compared to 2014.

For the domestic market, tourism businesses have introduced to tourists many tours with different prices, times, and flexible programs to suit different needs of tourists. For example, Vietravel has launched 5-12 domestic tour programs and renewed its products by introducing destinations to see flower seasons around the world, experience and feel the local life from North to South, or tours to participate in festivals taking place on the occasion of the holiday such as Ha Long Carnival, Da Nang International Fireworks... All traditional tourist routes have departure schedules on April 30.

In addition, the company also introduced some new products, especially stimulating demand for tourists such as: cross-Vietnam tourism product (Hanoi - Quang Binh - Hue - Da Nang - Nha Trang - Da Lat - Ho Chi Minh City - Hanoi) 8 days departing on April 26, priced from 14.29 million VND; Co To Tour (3 days) departing on April 28 and 30, priced from 2.89 million VND.

Holidays are always one of the times when tourism demand increases, from air tickets, transportation to tourist attractions, restaurants, hotels are easily overloaded. Therefore, Vietravel has come up with a plan to attract customers, negotiate with service providers to not only have the best price but also ensure the best service quality; prepare a team of professional tour guides and drivers - because these are the personnel who directly support handling situations arising during the tour itinerary.

Mr. Nguyen Tien Dat, Deputy Director of TransViet Travel Company, said that this company has launched more than 3,000 domestic and international tours to meet the great travel demand of people during the long holiday. Customers can choose from more than 20 international tour products and more than 10 domestic tour products for the holiday. In addition to the usual tour products, this year the company has introduced new, less popular tour products such as Dubai, Bali, Taiwan tours and especially Kenya tours - exploring the paradise of the world of wild animals on the occasion of Kenya Airlines' new direct flight Hanoi - Nairobi from March 31, 2015.

In addition, TransViet Travel also cooperated with travel partners in Korea to charter a Vietnam Airlines flight to Korea for 5 days and 4 nights for only 14.9 million VND (departing on April 30). Domestic tours are also very attractive to customers such as tours to Sapa, Phu Quoc, Nha Trang, Da Nang fireworks festival... Currently, customers on the company's tours have reached more than 90% of the available seats. Revenue growth on April 30 this year compared to last year is more than 35%.

In addition, tours to the US, Europe, Japan, Korea, tours to Southeast Asia such as Cambodia, Thailand, Malaysia, Singapore ... are chosen by many tourists. Travel agencies are also actively reducing service prices in the tour, making it easier for customers to choose. For example, the tour to explore Kunming - Thach Lam - A Lu of Hanoi Tourism Corporation (HanoiTourist) (5 days 4 nights) costs nearly 8 million VND; or a holiday in Bangkok - Pattaya Paradise for 5 days 4 nights costs more than 9 million VND.

In addition, Vietravel has introduced many foreign tours with different prices, times, and flexible programs to suit different needs of tourists. In particular, Vietravel has launched dozens of programs to Europe, Japan - Korea and daily Southeast Asian tours such as Cambodia, Thailand, Malaysia, Singapore, etc.

Most travel companies are aiming for discounted travel packages to stimulate tourism. Ms. Ha Anh from the marketing and communications department of Vietravel said that this year, Vietravel has introduced to tourists the perfect choice for an ideal 6-day 30/4 - 1/5 vacation with 3 main highlights from price policy, products, and programs to increase value for customers. Regarding price policy, Vietravel minimizes the increase in tour prices to support tourists to participate, some domestic tours at Vietravel have promotional prices reduced by up to 3.6 million VND such as the Ha Long Carnaval tour package (North)... To ensure safe travel and avoid being "ripped off", travel businesses have also advised tourists to clearly distinguish between the concepts of stimulus - promotional tours and cheap tours.

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Bustling tourism market on the occasion of April 30 and May 1
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