Song Lam Nghe An and the story of investment and sponsorship
(Baonghean.vn) - When there was information that at the end of the 2021 season, Bac A Bank would end 12 years of accompanying SLNA, public opinion was both worried and excited (!) about the new stage of the team.
The concern is that the team is already poor, and has a dedicated partner like Bac A Bank, but now it has "broken down", so the team is "lonely"? The excitement is because from now on there will be room for potential investors to come in, helping the team escape the situation of "sustainable poverty", brain drain and uncertain relegation like the last two consecutive seasons...
Actually, things are not simple, nor will they be okay overnight because if it were easy, Bac A Bank would not have entered the game 12 years ago and with a brand like that.SLNA, why hasn't any famous manager "tied the knot" when the story has been "complicated" from before?
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SLNA fell again at Lach Tray. Photo: VPF |
First of all, the “love affair” between SLNA and Bac A Bank will continue until the end of the season and the heavy task of helping the team stay in the league will be the number 1 priority. That means we have to wait until the end of the season for everything to be put on the scale (whether the team successfully maintains its league or is relegated for the first time) and from now until then, of course everything must be put on “waiting” mode!
In the meantime, the 3 investors - sponsors (?) as Mr. Hong Thanh said will have enough time and material to research and make proposals and the fact that only 1 of the 3 will win the "bid" to steer the Song Lam boat to continue swimming in the most feasible way, from river to sea instead of wandering around and running aground like for a long time is also something that cannot be said at this time?
One of the questions that investors always have is whether they will be “handed over the complete site” as requested or are there still some issues that need to be resolved by a third or fourth party? If so, it seems that everything is back to the time when the old sponsor was in a good place! Saying this is to believe that if there are any outstanding terms, the province and the sponsor must definitely handle them “immediately”, even though the party that is making the promise is only the sponsor, and on the province’s side, of course, everything must be based on the law and specific documents.
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Young SLNA players "powerless". Photo: Ky Luat |
Regardless of whether the old or new person is, it is necessary to clearly and specifically distinguish the story of the investor or the sponsor? As an investor, of course, you have to calculate the profit, although profitable investment in football is rarely calculated in detail. But football has never run out of investors, because with football, making a profit is often not calculated in specific money but is related to and spreads to countless other fields from the effect that football can bring.
As a sponsor, of course, with additional money, additional support, and more "fun" is necessary but never decisive for a professional football team. In my humble opinion, the story of a sponsor should only be applied to grassroots football!
Not to mention, specifically in our country, our province, will a business located in the area be successful or not, be worthy or not, be worthy of this or that title or not if it does not do a good job in social work, does not care about the "pride of Nghe An" that always flows through the veins of every citizen?
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Foreign player Peter Samuel returned but could not help SLNA score. Photo: VPF |
Therefore, investment or sponsorship is valuable, but it is not a simple story of favors, and it is not a place to calculate other personal and separate matters. Fans now have no difficulty in finding out near and far information about the internal affairs of a football team, distant information about the elections that overthrow or bring up the president of a famous football club, and it is also not difficult to know how MU fans protested against the American investors, causing their team to miss the match and lose miserably afterwards...
The story of SLNA investor, the hopeful “boss” may make many people go from one surprise to another, as long as it is proven in reality that the “ambitious investor” chooses the right good teachers to “make” the first team, good students to play for the first team, keep them for the first team, and especially find foreign players who are worth the money!
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Phan Van Duc continues to be SLNA's top hope. Photo courtesy of Duc Anh |
Not to mention, the “conditions to participate in V. League” will also force the team’s model and way of doing things to be professional. SLNA or whatever name it is called must definitely be a complete system from the first team of men, women, youth teams, fans… like a professional team must meet.
The lesson to solve the story of investors from Thanh Hoa or Hai Phong recently, or from a football force that has fallen behind and is doing very well again, Binh Dinh, is it not worth for SLNA to study and learn when for a long time we only thought about other places coming to "learn" the Song Lam model, only to suddenly realize that the team is falling freely to the bottom of the V. League?