Create conditions for farmers to buy high quality Vietnamese products
Currently, many enterprises have innovated production lines, equipment, technology and launched many types of quality products that meet national and international standards such as: Tisco steel, PC30-40 cement, Granite bricks, Tien Phong plastic pipes; galvanized steel, Hoa Phat Nox printed steel and countless consumer products of electrical equipment and household electricity; technological products (cooking oil, candy, paper, pens, fabrics, clothes, cups, bowls). etc. High quality products should have a certain price. Many people think that high quality products are only for export and urban markets. This is a rather one-sided view and an outdated concept, because the thinking of farmers about shopping today is different from before. According to a recent survey, through labor export and opening production and business sectors, the lives of many residential areas have improved and there have been fundamental changes in consumer thinking. That is, besides a group of people who love cheap goods, many people have the mindset of buying "unique" goods (high quality goods) that are durable and beautiful. That shows that the countryside is always a potential market for both domestic and foreign goods, regular goods and high quality goods.
However, goods, especially high-quality Vietnamese goods, have not really reached the countryside, partly due to inadequate awareness and partly due to the lack of business strategies of enterprises. It is easy to see that although the rural market has great potential, in order to bring goods to the regions, enterprises have to spend quite a lot of money on transportation and services. Many enterprises (manufacturers) have not calculated a long-term business strategy, so there is no policy to bring goods to the countryside to supply services. In fact, many products of enterprises are mostly brought back by private traders spontaneously, according to the model of which products bring in the most profit and vice versa. They pay little attention to promoting the quality and brand, so people lack the necessary information about the quality and design, making many types of high-quality goods less known. This situation makes many people with money afraid of buying fake goods. Therefore, farmers hope that businesses will soon coordinate to launch campaigns to bring goods to serve rural areas through fairs, mobile sales; or through policies to build retail agents in regions so that people have access to high-quality Vietnamese products.
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