Dong Luc Sports Group accompanies Vietnamese sports

(Baonghean) - As a "leading bird" in the production of prestigious sports equipment, welcomed by domestic and international markets, Dong Luc Joint Stock Company is a pioneer in sponsoring and accompanying Vietnamese sports in all tournaments.

From a cooperative with only 7 members specializing in handicraft production with the main product being hand-sewn soccer balls, in 1993, after 4 years of operation and affirming the brand, the cooperative changed its name to Dong Luc Company Limited.

April 2007 marked a new milestone for Dong Luc Company Limited. When entering the market economy, Dong Luc quickly seized the opportunity, constantly innovated technology, invested in infrastructure, diversified products to prepare for a new journey. That was the transformation from a family-owned company to a public company and changed its name to Dong Luc Joint Stock Company. And once again, Dong Luc affirmed its growth by adding a number of production and business fields to its investment portfolio.

Mr. Au Dai Loi (left) and Coach Nguyen Duc Thang at the shirt handover ceremony for Song Lam Nghe An football team. Photo: Canh Nam

After nearly 30 years of development with ups and downs, Dong Luc Joint Stock Company has achieved solid achievements. With the motto of taking business ethics as the top priority, satisfying customers with product quality, competitive prices and flexible mechanisms. Dong Luc has been affirming its position in the market and has become one of the leading sports corporations in Vietnam.

Currently, Dong Luc has become a leading brand with many types of products. The first product, which is also the main product of Dong Luc brand, is soccer. Every month, Dong Luc produces 70,000 - 100,000 soccer balls of various types of high quality, which are favored by many customers. Dong Luc's soccer products are granted the highest international quality certificate by FIFA: FIFA APPROVED (since 2001) and is a long-standing member of WFSGI, the factory meets SGS standards. Dong Luc is a ball supplier for Uhlsport and is currently producing balls for Mitre (Mitre International Sports Company Limited - UK).

Adidas also imports Dynamic Balls for use in international sports competitions. Dynamic Balls are being used as competition balls in professional tournaments such as: V-League, National Cup, National Super Cup, First Division, Sea Games... to youth and children's tournaments...

Customers try out Dong Luc brand exercise equipment at the product display and sales booth at BigC Supermarket (Vinh City). Photo: Canh Nam

In addition, we can mention volleyball products, producing more than 50,000 balls per month with international standards and chosen by ASEAN countries as well as countries with the world's leading volleyball. It is also a clothing factory: specializing in the production of high-quality sportswear for professional competitions or for training and all subjects. The clothing models are very diverse, made according to the requirements and designs of customers with extremely flexible quantities suitable for customers' purchasing ability; shoe factory, specializing in the production of all kinds of high-quality sports shoes to sports fashion shoes, double-soled shoes have been and are supplying to the entire Vietnamese market and some Southeast Asian countries.

Dong Luc's functional sports shoes (soccer, badminton, running shoes) are exported to major partners in Cuba... and a series of other sports equipment manufacturing companies. Professional sports training machines; health care equipment; production and trading of educational equipment; mats for martial arts and athletics; consulting, design, construction and supply of sports facilities such as swimming pools, football fields...

Up to now, Dong Luc Joint Stock Company has established a nationwide distribution and retail system. Competitive prices compared to similar products on the market are also bringing strength to the business. In the face of fierce competition, Dong Luc still stands firm and affirms its leading position in the Vietnamese market for sports and fitness equipment.

Not only known as the leading sports supplier in Vietnam and the region, Dong Luc is also a familiar name whenever there are domestic and international sports events such as: Sponsoring costumes for the Vietnamese sports delegation participating in the Sea Games, Asian Games, Olympics... In small tournaments of provincial, district, and even industry level, Dong Luc's brand and image also become very familiar.

Mr. Au Dai Loi - Director of the North Central Branch of Dong Luc Joint Stock Company said: “Sponsoring sports activities is both humane and close to everyone, and is a bridge between businesses and customers, through which people will know more about Dong Luc products. For example, the upcoming Youth - Children's Football Tournament - Nghe An Newspaper Cup, our sponsorship is not simply to promote the Dong Luc brand, but through that, we also want to contribute a small part to help Nghe An football develop to its inherent potential. It is also a small part to help the organizers so that Nghe An children can freely indulge their passion for football - a very meaningful and useful thing to do this summer".

Dong Luc Ball continues to roll on the fields at the 2017 Nghe An Newspaper Cup Youth Football Tournament. Photo: CN

With its achievements over the past decades, and with its great contributions to the community, Dong Luc Joint Stock Company has been honored to receive the Third Class Labor Medal from the President and a Certificate of Merit from the Prime Minister and many other noble Certificates of Merit and awards; such as the "Golden Star of Vietnam" Award for brand - product; the Red Star Award in 1999 for Outstanding Enterprise; the title of High Quality Vietnamese Goods for many consecutive years...

We believe that, with the right direction, the Dong Luc brand will grow stronger and stronger, continuing to accompany the cause of developing physical education and sports, improving community health as its tradition.

South Scene