TH true MILK is in the Top 2 Milk Brands Most Chosen by Consumers

The Brand Footprint ranking is built on the measure “Consumer Reach Points (CRPs). The CRPs score measures how many households in the study area choose to buy a brand (purchase rate) and how often they buy (purchase frequency), thus being able to accurately reflect consumer choice. According to the Brand Footprint report in 2022, TH true MILK's CRPs score ranked second in the Top 10 Most Chosen Brands - Milk and Dairy Products in Urban Areas.

TH true MILK brand ranks 2nd in the Top 10 Brands most chosen by Vietnamese consumers in urban areas.

Being the Top 2 milk brands most chosen by consumers, it affirms TH true MILK's position as the leading dairy enterprise in Vietnam, with international quality fresh milk products, trusted for the past 12 years.

A representative of TH Group shared: “Over the years, TH has continuously been on the list of Brands most chosen by consumers because from the beginning, TH determined its own path: Taking community health as the guiding principle for all strategic actions. Instead of using marketing communications or price as competitive factors, TH focuses on giving maximum priority to product quality, bringing consumers completely natural products that are good for health; from there, taking product quality as the main competitive advantage in the market”.

In Vietnam, TH is recognized as a pioneer in applying high technology to dairy farming and milk production processes, always showing its leadership in innovation and developing new products from completely natural fresh milk.

TH's high-tech fields in Nghia Dan, Nghe An.

In recent years, TH has been actively innovating, developing and diversifying new milk and beverage product lines to meet the diverse needs of many consumer groups, from women to young users, the elderly and the whole family, aiming to become a "nutritionist" in the industry. Data as of December 2021 shows that TH true MILK accounts for nearly 45% of the market share in the fresh milk segment of the urban market in Vietnam.

TH true MILK leaves an impression on consumers with the word "real" in each product.

TH products are constantly innovated and created to keep up with world trends, including the trend towards healthy and natural products.

In addition to clean fresh milk, TH has built a consistent brand for products such as: TH true NUT premium nut milk; TH true WATER purified drinking water; TH true JUICE fruit juice; TH true RICE rice water, TH true TEA natural tea... These are all beverage products that follow a completely natural orientation, reducing or not using refined sugar, contributing to reducing chronic non-communicable diseases, good for health, increasing resistance.

TH Group's aspiration to build a clean, organic, healthy product ecosystem is being realized with methodical investment steps. TH hopes to provide everything that every family's kitchen needs, in order to take care of community health in the best way.

Open up many international markets

With superior thinking and the application of high-tech agriculture in the field of fresh milk production and processing, TH true MILK branded dairy products have not only become the preferred choice of domestic consumers but also 120 types of TH products have expanded their markets to China and ASEAN countries.

In October 2019, TH was the first Vietnamese enterprise to be granted an official export code for fresh milk to the Chinese market.

TH is the first Vietnamese enterprise to officially export fresh milk to China.

In February 2022, with the signing of a Memorandum of Understanding with HAO Mart - Singapore's leading retail supermarket system, TH Group continues to expand the market for clean milk and food products in Asia.

With core values: For community health, Completely natural, For true happiness, Environmentally friendly... from 2014 to present, TH products have all achieved Halal certification, an important certification that allows meeting the standards of the Islamic world. With this certification and other important quality certifications such as ISO, FSSC, BRC... TH Group has many advantages in connecting trade in the world. Besides Singapore, in the coming time, TH Group will continue to expand its influence to other potential Asian markets such as Malaysia, Indonesia, Philippines, Hong Kong...

TH signed a cooperation agreement with HAO Mart to expand its influence to Asian markets.

Not only leaving a mark in the hearts of consumers for the word "real" in each product, products with the national brand TH true MILK also won many prestigious awards in the international arena, including Gold awards at the WorldFood world food exhibition held in Moscow (Russia) for many consecutive years (from 2015-2019); other awards for excellent and healthy products at Gulfood Dubai, Stevie Awards (2018, 2019), The Bizz Award, World Class Award under the Asia-Pacific International Quality Award system (GPEA), ...