TH true MILK: Practical actions help reduce up to 260 tons of plastic waste each year

Pioneering environmentally friendly consumer solutions

Over a decade of development, as a business that values ​​sustainable development, in addition to taking care of products that are "completely natural" and "for community health", TH Group has implemented many activities and solutions to protect the environment such as: Founding the Vietnam Packaging Recycling Alliance; Founding the Vietnam Business Alliance for the Environment (VB4E), Collecting batteries at the office; Preserving biodiversity at farms and factories; The programs "No plastic in the office", "Recycling for sustainable development"... aim to minimize plastic waste that is harmful to the environment.

In particular, since October 2018, TH Group has become the first and only enterprise in the dairy industry to use yogurt spoons made from environmentally friendly materials (materials mainly derived from plant starch), absolutely safe for users and contributing to environmental protection, completely replacing spoons made from PE plastic.

TH Group pioneers in using yogurt spoons made from more environmentally friendly materials.

Made with state-of-the-art technology, these eco-friendly disposable yogurt spoons take only about 6 months (when exposed to soil, microorganisms and soil moisture or buried) to completely biodegrade, forming CO₂, water and humus nutrients for the soil, limiting the production of harmful components for the environment. That is an impressive number when compared to the hundreds of years of decomposition time of conventional PE plastic.

On the other hand, the production process of this type of spoon also consumes less energy and emits lower greenhouse gases than conventional plastic. With this type of yogurt spoon made from environmentally friendly materials, TH Group's premium fresh milk products have a completely "natural" delicious taste, implementing the core value of "Completely from nature" that TH Group's products always aim for.

TH Group encourages customers to live green by replacing plastic bags with canvas bags.

Previously, TH Group has implemented a series of environmentally friendly consumer solutions from the smallest details. In May 2018, the system of nearly 300 TH true mart stores nationwide stopped using plastic bags, instead TH true mart donated and then officially sold canvas bags. Next, in September 2019, TH Group was the first dairy enterprise in the Vietnamese market to use environmentally friendly straws instead of conventional plastic straws. Most recently, in February 2021, TH true WATER purified water products in 350ml bottles officially stopped using plastic shrink wrap on the bottle cap. On the other hand, TH Group regularly implements programs to collect and recycle milk cartons to accompany and encourage consumers in green living, environmental protection and smart consumption.

TH Group implements the collection and recycling of milk cartons to promote a green and clean ecosystem.

At the same time, TH Group is a pioneer enterprise in founding alliances such as: Vietnam Packaging Recycling Alliance (Packaging Recovery Organization - PRO Vietnam), Vietnam Business Alliance for the Environment (VB4E), Alliance of retailers to reduce plastic bag consumption... to build a green - clean ecosystem from product quality to living environment.

Good is better now

Although it has pioneered the use of yogurt spoons made from environmentally friendly plastic, TH Group has just taken a stronger step: Cutting 50% of the amount of disposable yogurt spoons supplied to the market with TH true YOGURT yogurt products from June 1, 2022.

With this reduction action, TH Group hopes to contribute to raising awareness about plastic waste, adjusting consumer behavior, encouraging consumers to reduce the use of disposable plastic spoons, promoting sustainable development and protecting the environment.

Reducing 50% and gradually moving towards 100% of the amount of disposable plastic spoons provided free of charge with TH Group's TH true YOGURT yogurt products will help reduce from 130 to 260 tons of plastic waste released into the environment every year, in the context that the world annually generates up to 8.3 billion tons of disposable plastic waste, causing environmental pollution (2018 data from the American Marine Research Association).

TH Group is determined to reduce plastic waste, promote sustainable development and protect the environment.

This is the next step in the journey of “Cherishing Mother Nature” and promoting sustainable consumption solutions that the Group has been steadfastly pursuing.

Not only pioneering in making clean fresh milk from Vietnamese land, developing organic agriculture and high-tech agriculture, TH Group has now become a leading enterprise in searching for and applying environmentally friendly consumption solutions, using renewable biological materials, affirming the Group's position in applying product solutions associated with consumption that are beneficial to nature, creating a positive impact on the awareness and actions of consumers, the business community as well as the public in more sustainable consumption, bringing many benefits to the environment. Those sustainable activities come from a deep understanding of the good values ​​that nature brings, the desire to bring good things and "True Happiness" to people, taking the least from nature and returning the best to nature.