March 8 Market - Many promotional methods

(Baonghean) On the main shopping streets of Vinh City such as Quang Trung, Minh Khai, Nguyen Van Cu... the shopping atmosphere for International Women's Day March 8 is quite bustling. Many supermarkets and stores display products with promotional programs for March 8, and the figures of "gentlemen" buying gifts for women are also increasing.

Faced with the pressure of rising prices for many items, many men are hesitant when choosing a suitable gift. While the price of fresh flowers is skyrocketing, many young people decide to buy cosmetics because as March 8 approaches, there are a series of attractive discount and promotion programs at supermarkets, fashion stores, and cosmetics stores.



Cosmetics - heavily discounted items on March 8.

At the Metro Supermarket's "Instead of Love" booth, meaningful gifts for women on the occasion of March 8, including gift boxes of domestically produced cosmetics for women such as Lux shower gel, Dove, Enchaunter..., have attracted attention. Nguyen Khanh Toan - a student at Technical University 3, is carefully choosing a gift for his girlfriend and happily said: We students don't have much money, so we choose more practical gifts such as shampoo and shower gel. For example, a gift box of 2 beautifully decorated Lux ​​shower gel boxes costs only 62,000 VND and comes with a free bath towel worth 22,000 VND.

As for Big C Vinh Supermarket, after the success of the previous 6 programs, it continues to implement the 7th "Honoring Vietnamese Beauty" promotion program with a larger scale in terms of quantity, variety of goods, and exciting promotions. The quantity of goods this time is more abundant (150 more items compared to program 6). In this "Honoring Vietnamese Beauty" program, hair care products are discounted up to 25% with many attractive gifts, body care products are discounted up to 45% with valuable gifts, facial care products are discounted up to 30% with gifts and useful advice on facial care...

Mr. Dinh Sy Dung - Director of Big C Vinh Supermarket said: "100% of the products in the program "Honoring Vietnamese Beauty" this time are domestically produced, quality is guaranteed with attractive promotions. Although the profit target is not emphasized, on the first day of implementing the program, the revenue was beyond expectations, with nearly 2 billion VND, equal to the revenue during the peak days of the Lunar New Year".

In addition to familiar cosmetics with affordable prices, the March 8 market also has imported products from the US, Japan, etc. with quite high prices. Therefore, domestically produced cosmetics still attract a lot of attention from consumers.

Thu Huyen