Nghe An Provincial Party Committee evaluates the effectiveness of oral propaganda work in the new situation
(Baonghean.vn) - Speaking at the conference, comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee affirmed that propaganda work in general and oral propaganda in particular must continue to be carried out in the best and most effective way, helping the Party's leadership achieve high results and efficiency; meeting the requirements of rapid development of the province, industry, locality and unit.
Many rich and flexible forms
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On the afternoon of August 9, Nghe An Provincial Party Committee held a conference to summarize 15 years of implementing Directive No. 17-CT/TW of the Central Party Secretariat.(10th term) on Continuing to innovate and improve the quality and effectiveness of oral propaganda work in the new situation. Comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee chaired the conference. Photo: Mai Hoa |
The report summarizing 15 years of implementing Directive No. 17 of the Secretariat and the opinions expressed and discussed at the conference affirmed the seriousness and methodicalness in implementing oral propaganda work and the activities of reporters and propagandists at all levels in the province.
During the implementation process, the awareness of Party committees, cadres and Party members about oral propaganda work has been raised. Party committees at all levels have paid attention to building, consolidating and perfecting the team of reporters and propagandists to ensure standards of ethics, education level, political theory level, capacity, experience, professional knowledge, professional understanding and dedication to work.
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Comrade Tran Quoc Khanh - Deputy Head of the Provincial Party Committee's Propaganda Department presented a report summarizing 15 years of implementing Directive 17 of the Party Central Committee's Secretariat. Photo: Mai Hoa |
Propaganda work is carried out with many good, diverse and practical methods such as maintaining regular monthly conferences of reporters and ad hoc conferences, thematic conferences when complicated cases arise that need to provide and orient information from the provincial level to the grassroots level.
Many units organize the dissemination of current information at party forums, core conference forums or integrate them into monthly briefing conferences, party cell and residential forums.
Some units maintain news clubs to strengthen oral propaganda at the grassroots level, typically Con Cuong, Que Phong, Thai Hoa, Tan Ky, Dien Chau, Hung Nguyen, Cua Lo, Nghi Loc...
Oral propaganda work contributes to creating consensus among cadres, party members and people of all walks of life to implement the Party and State's guidelines and policies as well as resolutions of Party congresses at all levels; at the same time, it fights against and refutes plots and tricks of "peaceful evolution" and bad, toxic and incorrect information.
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Colonel Tran Dang Khoa - Deputy Political Commissar of the Provincial Border Guard spoke at the conference. Photo: Mai Hoa |
As of May 2022, the whole province has 8,052 reporters and propagandists; including 7 central-level reporters; 57 provincial-level reporters; 597 district-level reporters and equivalent; 7,391 grassroots reporters and propagandists.
In addition to positive movements, the conference also frankly pointed out some limitations that need to be overcome. These include slow innovation in the content and methods of oral propaganda; low efficiency; some places showing signs of avoiding urgent and sensitive issues that require critical thinking; refuting bad and toxic information is still heavily theoretical and not very convincing. Propaganda methods are still one-sided, not closely following the developments in the ideological situation of cadres, party members and the masses, especially at the grassroots level.
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Comrade Ho Van Thanh - Head of the Propaganda Department of Quynh Luu District Party Committee spoke at the conference. Photo: Mai Hoa |
Focus on word of mouth method
Speaking at the conference, in addition to emphasizing many outstanding results and pointing out some limitations and difficulties in oral propaganda work in recent times at all levels, comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee analyzed the shortcomings and challenges of oral propaganda work. Currently and in the future, this work is subject to great impacts and challenges from multimedia and social networks.
On the other hand, if a text or article is conveyed in the press or on social networks, it has thousands or millions of audiences, while the target audience for oral propaganda is narrower and many campaigns must be organized.
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Comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee emphasized the need for all levels to focus on oral propaganda work in the new period. Photo: Mai Hoa |
However, oral propaganda has its own advantages that other forms do not have. It is a direct communication between the speaker and the listener and can be flexibly adjusted depending on the listener's attitude and perception.
Oral propaganda creates more democracy because of the direct interaction and exchange between the propagandist and the information recipient; creating a higher level of trust and information authenticity for people when hearing directly from the communicator.
In oral propaganda, each person with skills and experience will easily build a unique and attractive image in the hearts of listeners. This is an important factor, creating attraction and propaganda effectiveness.
Comrade Nguyen Van Thong affirmed that propaganda work in general and oral propaganda in particular must continue to be carried out in the best and most effective way, helping the Party's leadership achieve high results; meeting the requirements of rapid development of the province, industry, locality and unit.
In order for oral propaganda work to continue to be promoted, it is necessary to continue to promote the responsibility of Party committees at all levels and leaders, of each cadre and party member in the political system from the province to the grassroots, and not leave propaganda work to cadres.
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Delegates attending the conference. Photo: Mai Hoa |
The implementation process needs to strengthen the role of Party committees at all levels in oral propaganda work and the work of reporters and propagandists. Party committees and leaders play both a directing and direct propaganda role. This is the top requirement to evaluate the leadership, direction, management and operation capacity of the leadership team.
Party committees at all levels need to pay attention to innovating the methods and content of oral propaganda; not only informing and propagating current issues but also including socio-economic issues, issues of concern to the people and society; propagating in advance to avoid pressing issues that may arise; propagating orally in praising and encouraging patriotic emulation movements, refuting false, reactionary arguments, and bad and toxic information.
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Delegates attending the conference. Photo: Mai Hoa |
At the same time, promote the application of information technology to create liveliness and effectiveness in propaganda work. Continue to review, consolidate, improve and improve the quality of reporters and propagandists at all levels; pay attention to training and improving oral propaganda skills; link propaganda work with mass mobilization, propaganda with persuasion.
Propaganda without mobilization; mobilization without propaganda, both contents will not achieve the desired results and effectiveness.
Oral propaganda work must be increasingly closely linked to the requirements of current Party building work; cadres must be close to the grassroots, overcoming manifestations of bureaucracy, distance from the people, avoidance, and reluctance of cadres and party members to contact the people.
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| Comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee awarded Certificates of Merit of the Provincial Party Committee to 10 collectives. Photo: Mai Hoa |
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Comrade Nguyen Van Thong - Standing Deputy Secretary of the Provincial Party Committee awarded Certificates of Merit of the Provincial Party Committee to individuals. Photo: Mai Hoa |
On this occasion, the Provincial Party Committee awarded Certificates of Merit to 10 collectives and 9 individuals with outstanding achievements in directing and implementing Directive 17 of the Central Party Secretariat.(Session X) on Continuing to innovate and improve the quality and effectiveness of oral propaganda work in the new situation.
