Saigon Beer Corporation: Promoting community responsibility
(Baonghean) - The message "Saigon Beer joins hands with the community" has become the guiding principle for all activities of Saigon Beer Corporation and spreads throughout the system. Every year, Saigon Beer has contributed tens of billions of VND to social security activities...
"Join hands" activities...
In the vibrant and meaningful social security activities joining hands with the community of Saigon Beer Corporation, there is the periodic program "Saigon Beer and Houses of Gratitude"; actively participating in the National Target Program on New Rural Construction; coordinating with organizations and unions in community activities in a practical and effective manner. In addition, the Corporation's officers and workers carry out many other important programs such as contributing nearly 2 billion VND to the Fund for Beloved Truong Sa, the "Net of Gratitude" Fund of more than 1 billion VND, implementing Resolution 30a of the Government on the program to support rapid and sustainable poverty reduction with 61 poor districts, supporting Nhu Xuan district - Thanh Hoa with 5 billion VND, supporting 5 billion VND to build a bridge in Phuoc Long district - Bac Lieu; promptly deploying relief work for people in the Central region affected by natural disasters.
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| Ms. Pham Thi Hong Hanh, General Director of the Corporation, presented charity gifts to Vu A Dinh Scholarship Fund. |
Community responsibility is a sustainable foundation for Saigon Beer to continue implementing other meaningful activities such as coordinating with the Central Committee of the Ho Chi Minh Communist Youth Union to implement social security activities nationwide, while simultaneously promoting and mobilizing to accompany the program "Vietnamese people prioritize using Vietnamese goods"...
From 2010 to 2014, Saigon Beer contributed to social activities with a total amount of more than 166 billion VND. This humane beauty, together with the solidarity and attachment of the staff, workers and employees, contributed to creating a total strength to bring the Saigon Beer brand deep into people's hearts, spread and shine.
Sustainable development
After 38 years of building and developing the brand, Saigon Beer has achieved great results when it is in the leading position in the Vietnamese Beer industry, honored to receive the National Brand continuously from 2008 to present. According to Neilsen's research in March 2015, Saigon Beer is currently covering the whole country, accounting for 39% of the domestic market share. Saigon Beer has also been exported to the markets of 20 countries around the world and is trusted by demanding consumers.
To stand firmly in the hearts of Vietnamese consumers for a long time and successfully conquer demanding consumers in other countries, Saigon Beer not only affirms its superior quality, but also that each clean product leaving the factory must always be environmentally friendly. Up to now, Saigon Beer has successfully deployed and applied the integrated management system ISO 9001; 2008, ISO 14001:2004, ISO 22000:2005, HACCP 50001:2011 and GMP at the Corporation and its member units. The quality of Saigon Beer has been affirmed and recognized by the General Department of Standards and Quality Measurement (Quacert). All modern factories are invested to apply the international system "Green Factory" including 3 criteria: fuel saving, high efficiency and especially zero waste filtration technology. In 2014, Saigon Beer consumption output reached over 1.3 billion liters, contributing nearly 12,400 billion VND to the budget. In 2015, the expected consumption output is about 2 billion liters.
Thuy Mien
Saigon Beer won the 2015 AIBA international award Saigon Beer Alcohol Beverage Corporation (Vietnam) with the product Beer 333 Premium Export was honored to receive the AIBA 2015 International Gold Award with the certification of the best product in Lager style. In addition, the product Bia Saigon Export was awarded the Silver Award and Saigon Lager was awarded the Bronze Award. AIBA 2015 attracted 1,732 entries from 344 exhibitors from 35 countries around the world. The diversity of beer styles was strictly evaluated by 58 international judges. As a result, 28 beer products received awards. |
Launch of 2 new products Celebrating the 140th anniversary of the Saigon Beer brand, Saigon Beer Corporation has successfully researched and developed a new beer line under the MASH UP brand. For the first time in Vietnam, the blended beer line (which is a new trend in European countries) under the Mash Up Beer brand will introduce to consumers two main products: Mash Up Beer with fresh lemon flavor and Mashup Beer with Tequila cocktail. Mash Up Beer is designed with youthful, modern packaging, with a delicious, smooth taste, different from traditional beer flavors on the market. The Mash Up beer brand will target dynamic, modern, and creative young people. With the launch of Mash Up Beer, Saigon Beer continues to demonstrate its position as the leading beer brand in Vietnam. The product is expected to be on the market in the near future. |
