Quiet Christmas market

(Baonghean.vn) –There are still 10 days left until Christmas 2012, but a month before, shops selling decorations for this holiday have appeared on many streets in Vinh City. However, this year's market is not very exciting, although prices are stable, purchasing power has decreased.

More than a week ago, on Tran Phu, Minh Khai, and Quang Trung streets (Vinh City), shops and stores began to buy small items such as balls, decorative strings, small stuffed animals, etc. to decorate for Christmas. Right at the entrance of the Self-Selected Book Center on Le Hong Phong Street (Nghe An Book and School Equipment Joint Stock Company), it was quite eye-catching when Santa Claus appeared, dancing, swaying, and playing the saxophone with familiar Christmas songs. Inside the store was a large, colorfully decorated pine tree.

Santa Claus decorates in front of the self-service bookstore of School Equipment Company

Not only supermarkets such as Big C, Metro, Intimex have Christmas stalls, but small shops on the streets and traditional markets also sell Christmas trees, decorative strings, stuffed animals, etc. However, with the economic difficulties, the demand of families and businesses has also decreased sharply. Ms. Quyen - Big C supermarket employee, said: Like every year, this is the time when many businesses and people shop, but now the shopping atmosphere is cautious, business customers have decreased sharply, from 10-20% of sales (not including inflation). Every day there are only a few retail customers.

This year, many fashion stores and restaurants, instead of decorating their stores with large Christmas trees with lots of tinsel, wreaths, and Santa Claus, have instead decorated quite economically by pasting letters, painting with spray cans, or hanging Christmas wreaths...

Christmas is also an occasion for businesses to launch services and increase sales. For example, Seven AM Fashion Shop also took advantage of Christmas and New Year to offer a 30-50% discount on many 2012 fall-winter products. In addition, for many years now, Nghe An Post Office has also been quite active in the Christmas gift delivery service. Although it is only a seasonal service, the unit has focused on promoting, marketing, preparing goods as gifts to sell according to customer requests, training and coaching the team to play the role of "Santa Claus", preparing means of delivery... aiming to provide professional services. However, this year this service is still very quiet.

This year's Christmas market, although prices are stable, purchasing power has decreased.

We learned that this is a short-term service, lasting only about 10 days because customers who use the service all want their loved ones to receive gifts on time for Christmas, but due to limited means and manpower, it is difficult to deliver gifts on time according to customer requirements. On the other hand, this year's economic difficulties have reduced the need for parents to give gifts to their children.

Thu Huyen