Why don't luxury cars in Europe have car names?

Passersby cannot distinguish between Mercedes S400, S500 or BMW 740i, 750i because there is no name on the rear of the car.

Many tourists to Europe, when observing luxury cars on the road, have a common question: why the car's name is not attached to the rear of the car like in many other places. This reason has been sought by many car websites around the world, in which social psychology is the most common answer.

The S63 AMG coupe in Germany (left) doesn't have a car name like it does elsewhere in Europe.

Accordingly, the websiteJalopnikIt is believed that this situation occurs not only in luxury cars but also in popular cars or small luxury cars. Switzerland is the most typical place where cars have no names.

However, the UK is an exception. Luxury car users here do not abandon the name, but instead find ways to replace it in a "fake" way. For example, the 1994 BMW 504d originally had a 0.4-liter diesel engine, but the owner changed the name to 530d as if to show off to others that I drove a 3-liter V6 engine.

For the rest of Europe, there are two reasons why Europeans remove car names. With economy cars, car owners don't want others to know "I'm just driving a cheap car". So if you remove the 316i logo, many people will mistake you for a 318i.

BMW X6.

Meanwhile, with luxury cars like Mercedes S-class, AMG, BMW M3, M4, X6... the opposite reason is that the car owner does not want others to know which version they drive, high or low end.

"Imagine you're a mid-level manager and you've decided to buy your dream car, the Cayenne Turbo. Throw out the name, or your boss won't be pleased," Jalopnik writes. Luxury car drivers have no need to let others know which version they drive.

This site concludes that the need to hide one’s economic status by renaming a car is a need to hide one’s economic status. If you are poor, you don’t want people to know you are poor. And if you are rich, you don’t want people to know either. But if you are British, you may be different. The British are famous for their tradition of liking luxury and considering themselves to be of high class.

According to VNE