Why is Vinamilk the most chosen milk brand for 10 consecutive years?

Vinamilk, a brand that can be said to be always present in almost every family, with products that "every family has a few boxes of" such as 100% fresh milk, "national" Ong Tho condensed milk, Vinamilk yogurt or Probi... Conquering consumers with product quality and efforts to contribute to the community, Vinamilk has affirmed its position as the milk brand most chosen by Vietnamese consumers over the past decade.

Vinamilk has many familiar brands to every family such as Ong Tho, 100% fresh milk, Dielac powdered milk, Vinamilk yogurt, Probi...

National milk brand

According to the 2021 Brand Footprint Report, Vinamilk leads the ranking of the Most Purchased Brands in the Milk and Dairy Products industry, and this is also the 10th consecutive year Vinamilk has been honored in the first position. A decade of continuously maintaining this result has affirmed the trust and love of Vinamilk products in the daily lives of Vietnamese consumers.

“Nutritional products are dedicated to taking care of the health of yourself, your family and your loved ones. Therefore, this result is truly a great source of pride for Vinamilk, when it is chosen as a companion to take care of nutrition for millions of Vietnamese families. At Vinamilk, we continuously improve and innovate products to best meet the nutritional needs of all family members from pregnant mothers, children, teenagers, the elderly... Hopefully, with the trust of consumers, Vinamilk products will continue to be present in the shopping baskets of mothers, in every family's refrigerator, in every child's schoolbag... Providing quality nutrition, for a healthy, growing Vietnam will always be the commitment that Vinamilk strives to fulfill!”.

Ms. Bui Thi Huong - Executive Director of Human Resources, Administration & External Affairs of Vinamilk.

10 years is not a long journey for a business, but maintaining the number 1 position in the hearts of consumers for a decade is not a simple matter. It can be said that the phrase "chosen to buy" is the clearest expression of consumer loyalty and trust - something that many brands also want to have.

In any industry, quality is always the first thing to convince consumers to "stick" with the product. For the food, beverage and beverage industry which is directly related to health, this is especially important. With its own strength and continuous investment in research and development, Vinamilk always affirms the quality of each product to consumers.

With the system500 official stores and nearly 250,000 points of sale nationwide - anywhere consumers can buy their favorite Vinamilk products (Photo courtesy).

From a system of 13 large, internationally-standardized farms to 13 factories nationwide with comprehensive 4.0 technology, each Vinamilk product reaching consumers is the result of a closed value chain, ensuring quality according to world standards and being trusted and welcomed.

It can be said that in most Vietnamese families, more or less, they use some kind of product from this "national" milk brand. With more than 250 types of products and constantly improving and innovating, Vinamilk has built a comprehensive "nutritional house", fully meeting the needs and tastes, providing nutritional care for every member of the family.

The mark of a brand for the community

Besides the product, the brand plays a very important role in the consumer's decision to "choose to buy". Sometimes, this factor is even more important, once the consumer has devoted his/her feelings, love and attachment to a certain brand. Accompanying the Vietnamese people for the past 45 years, Vinamilk has a solid position in the hearts of many generations. For many people, Vinamilk is the familiar flavor of Ông Thọ condensed milk associated with their childhood or the familiar small milk box that their mother often puts in their school bag every morning. Many people love Vinamilk because this is a brand that is always associated with Vietnamese children, the community and the country.

Vinamilk products have won the hearts of Vietnamese consumers thanks to their consistent quality and constant innovation. (Photo courtesy)

Since 14, 15 years ago, community nutrition programs such as the Vietnam Grow Up Milk Fund and School Milk have been pioneered by Vinamilk, and have continued to this day with tens of millions of glasses of milk given to children. The noble goal of "letting every Vietnamese child drink milk every day" of this brand has reached consumers, gaining their recognition and respect.

Or during the current pandemic, Vinamilk continues to show its solidarity and share difficulties with the community and consumers nationwide. Celebrating its 45th birthday, instead of congratulatory activities, Vinamilk has set aside nearly 170 billion VND from the budget to implement a program to support giving away nutritional products to subsidize consumers throughout the birthday month. Along with that, 45,000 gifts of essential nutritional products were also given by Vinamilk to people in need of help.

Practical community programs help Vinamilk always gain the love of consumers. (Photo courtesy)

Even during the period of social distancing, Vinamilk farms and factories still ensure to maintain operations, ensuring to bring products to every home. Vinamilk trucks are still on the road regularly, bringing milk to disadvantaged children, to people in quarantine areas, to the front lines of the epidemic prevention... With the meaning "if each person is healthy, Vietnam will be healthy and steadfast in overcoming the pandemic", Vinamilk has been implementing practical programs to give "health gifts" to everyone. Once again, the message from the heart of the business and aiming at practical values ​​has been welcomed by the community.

The program to subsidize consumers "Sharing the burden of the epidemic season" is implemented by Vinamilk with a total support package value of nearly 170 billion VND.

Many people say that “brand” is defined as “the brand that is loved”. The saying is figurative but also very accurate, because it must be said that the consumer’s feelings for the brand, the brand value is the tangible but priceless asset of the business, especially in the journey to always be trusted and chosen by consumers.