Vinamilk is considered the most promising dairy brand globally.
(Baonghean.vn) - According to Brand Finance's 2022 annual "Food and Beverage" report, Vinamilk's brand was valued at US$2.8 billion, an impressive 18% increase compared to 2021, and has risen in many major rankings of brand value and strength. Notably, Vinamilk surpassed two other major brands to take the top spot in the Top 3 most promising dairy brands globally. Vinamilk is also the only brand from Southeast Asia on these lists.
To produce this year's report, Brand Finance (UK) assessed over 5,000 brands across 29 industries in 39 countries. Using a comprehensive measurement approach that incorporates multiple factors and indicators such as brand impact, brand health and reputation, brand investment, etc., combined with financial data and market research, the annual "Food and Beverage" report published by Brand Finance provides a transparent, fair, and objective assessment of brand health.
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Vinamilk's brand value has consistently increased over the past three years, according to Brand Finance. |
In the "Food and Beverage" sector, Vinamilk once again set a new record this year by increasing its brand value by 18%, reaching $2.8 billion.The most promising brand position in the global dairy industry.This is also a highlight of this year's report, as a milk brand from Vietnam achieved this result.
In the dairy industry, Vinamilk has also made significant progress in the most important rankings. Specifically, this $2.8 billion brand has moved up to 6th place in the Top 10 most valuable dairy brands globally and continues to be present in the Top 5 strongest dairy brands globally, ranking 2nd. Notably, Vinamilk is the only representative from Southeast Asia, and is only behind a brand from one of the world's largest markets, India, in terms of brand strength.
Vinamilk is also present in major rankings in the food industry in general, such asTop 30 most valuable food brands (ranked 24th), Top 10 strongest food brands (ranked 8th).
This result is particularly significant given that 2021 was a year marked by a series of challenges posed by the pandemic to all businesses. It also demonstrates the solid foundations of the brand that Vinamilk has built, enabling it not only to weather market fluctuations but also to increase its value and strength through its steadfast and sustainable strategy.
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Compared to Brand Finance's 2021 report, there have been many changes in rankings across various charts, and several new brands have appeared for the first time. It's evident that brands that invest in their intrinsic strengths, focus on core values, and have a long-term vision are more resilient in navigating the turbulent times. However, they also need continuous innovation and improvement to meet the evolving needs of consumers, especially in a rapidly changing industry like food and beverage (F&B).
For Vinamilk, this result is commensurate with the company's investment and strategic direction in brand building in recent years, not only to maintain its leading position domestically but also to expand further into more markets around the world.
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Vinamilk's products are developed to be diverse to suit consumer needs. Photo: PV |
Mr. Nguyen Quang Tri, Marketing Executive Director of Vinamilk, views this result as both an encouragement and a motivation for the company to constantly reinvent itself in order to achieve new successes.“The Vinamilk brand has had a nearly half-century of development. Compared to the history of the global dairy industry, we are still relatively young. But with the position and value of the brand we have built, we believe that Vinamilk will continue to advance and progress rapidly with great potential. Vinamilk will continuously innovate to bring consumers the newest and most exciting products and experiences, with a focus on consumer health, community development, and being a pioneer in bringing Vietnamese dairy brands to the world.”
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Vinamilk is consistently featured in rankings by prestigious organizations both domestically and internationally. Photo: PV |
Vinamilk's investments have also been positively evaluated by many domestic and international organizations. The "Brand Footprint 2022" report, recently published by Worldpanel and Kantar, marks a milestone: Vinamilk has consistently ranked among the top 10 most purchased milk brands for over a decade. Most recently, Vinamilk was honored for the 10th consecutive time on Forbes Vietnam's list of the 50 best listed companies; and was included in the Top 50 outstanding sustainable businesses of 2022 (according to Nhip Cau Dau Tu).
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Vinamilk is continuously implementing projects to expand its factories and farms both domestically and internationally. Photo: PV |
Vinamilk is currently among the top 40 largest dairy companies in the world by revenue, with a system of 17 factories and 15 farms both domestically and internationally. Products from this brand are available in 57 countries, with many products exported to markets such as the US, Japan, and South Korea. In 2022, Vinamilk aimed for revenue exceeding 64 trillion VND, continuing to accelerate investment and development projects such as the farm complex in Laos, the "Milk Paradise" in Moc Chau, and the construction of a dairy factory in Hung Yen. Alongside developing existing international markets, Vinamilk is also partnering with major companies such as Sojitz Group of Japan and Del Monte of the Philippines in joint ventures in the food industry to further promote the growth of the company in general and the brand in particular.
