Vinamilk makes an impression with its new brand and message at the Global Milk Conference
The 2024 Global Dairy Conference took place in London (UK), with the participation of the only representative from Vietnam, Vinamilk. Discussing the strategy of innovation and sustainable development with many great strides, Vinamilk made an impression at the conference on the development of the Vietnamese dairy industry.
Innovative spirit from Vietnamese representative
The Global Dairy Congress 2024 took place in London, UK from June 25-27 with the participation of more than 200 representatives from countries around the world, discussing the role and contribution of the dairy industry to the sustainable development of life, people and the earth.
This year, the theme chosen by the Conference for discussion is “Healthy people – Healthy Planet” which emphasizes the challenges and opportunities for the dairy industry in all aspects and addresses strategic innovations towards the sustainable development of the industry.
Vinamilk appeared at the conference with a completely new brand identity, thereby telling the story of the strong innovations of a billion-dollar brand representing the Vietnamese spirit, ready to integrate with global trends. This demonstrates the great vision and dynamism of Vietnam's leading dairy company with the aspiration to affirm its position in the world.
Sharing about the theme and presentations this year, Mr. Richard Hall, Chairman of the Global Dairy Conference said: “From the presentations this year, we can see that products are the key factor. Businesses need to create quality and innovative products, demonstrating the nutritional benefits of milk for human health. In addition, there is awareness and action towards sustainable development for the earth. A typical example is Vinamilk's sharing of their strategies, with Green Farm farms and Green Farm products. This is a typical example of the values that nature can bring to our products, thanks to their efforts to reduce emissions from farms, products and many other aspects in the value chain - Mr. Richard Hall commented.
A typical example is Vinamilk's sharing of their strategies, with carbon neutral farms, moving towards Net Zero or Green Farm milk products. This is a typical example of the values that nature can bring to our products, thanks to their efforts to reduce emissions from farms, products and many other aspects in the value chain.-Mr. Richard Hall commented.
Sustainable development – the future of the dairy industry
This year, Vinamilk contributed a speech with the message “Care to change” in the discussion section on Branding for the future at the Conference. Mr. Nguyen Quang Tri, Marketing Director of Vinamilk, shared about strategic innovations in 04 directions: Future Generation, Better Nutrition, Customer Experience and Sustainable Future. According to the representative from Vietnam, these are considered to be the aspects that will create momentum for the strong development of Vinamilk, the dairy industry in general in the overall picture of the world.
“We change for you - that is a strong affirmation from Vinamilk and also our commitment to the community when launching our new identity. Changing a brand that has been established for nearly half a century is a challenging decision for us. And reality has shown that the change has been well received beyond expectations” - this sharing from Vinamilk at the Global Milk Conference has created a strong impression.
In terms of providing more innovative and breakthrough nutritional solutions, Mr. Tri gave an example of the breakthrough of Vinamilk Green Farm fresh milk product line. This is a product that Vinamilk applies dual vacuum technology to, helping to preserve the natural aroma, a bit of grass and flowers and a sweet aftertaste. Green Farm is the continuation of Vinamilk's journey to build a "new world", opening a series of innovation campaigns in other product lines that follow.
Regarding the strategy to upgrade customer experience, Mr. Tri said:“Using flexible technology to switch between online and offline will ensure Vinamilk’s customer experience is consistent no matter where they are. Our goal is to best engage existing consumers, and new consumers will be excited to step into Vinamilk’s new world.”.
As one of the Top 5 most sustainable dairy brands in the world, sustainable development is mentioned as one of the main goals in Vinamilk's strategy. In 2023, to mark an important milestone, Vinamilk officially announced its Net Zero target roadmap to 2050. Less than 1 year since announcing this roadmap, Vinamilk currently has 3 units including 1 farm and 2 factories certified as carbon neutral according to PAS2060:2014 standards. Vinamilk is also the first unit in Vietnam to register to support the Global Dairy Industry initiative on Net Zero -Pathways to Dairy Net ZeroThis result received a lot of attention from the conference.
Sustainable development is a big issue for the dairy industry, and that is why this year, this topic was brought up for discussion at the Conference. Through Vinamilk's sharing, we highly appreciate the results they have achieved, as a typical example of the Vietnamese dairy industry aiming for the Net Zero goal. In the coming time, I hope there will be more coordination and cooperation between Vietnam and the Global Dairy Initiative on Net Zero (Pathways to Dairy Net Zero) as well as deeper participation in the Dairy Sustainable Development Framework, to be able to provide more support for Vinamilk and Vietnam's programs." -Dr. Timothy Robinson, independent advisor to the Global Dairy Sustainability Framework (DSF), shared
The world is constantly changing, new generations of consumers are reshaping the future of the dairy industry. The global dairy industry and Vietnam in particular are also facing challenges of sustainable development. In which, the positive contribution of Vietnamese enterprises has been and is helping to affirm the role of the dairy industry in the health, environment and sustainability of future generations.
